Everything You Need to Sell Your Book in Twenty Minutes or Less
published as an Amazon Short
you have little time or patience for learning
what you hate to do, even though what you must do it."
"...you can't go wrong in faithfully following Carolyn
Howard-Johnson's advice in
her INVALUABLE book
Frances Lynn, author of
So, this is it. My new new version of my old
Amazon Short, part of my new booklet series. There are lots of other
books on writing proposals out there. The thing is, writers generally
hate to write proposals. They don't even much want to learn about
writing them. So, why a whole book when you can do it in 20 minutes or
less? The introduction to this new booklet will give you the
whole story behind the writing of it and in the body of this mini book
you'll have the makings of a Great First Impression Book Proposal:
Everything You Need to Sell Your Book in Twenty Minutes or Less.
Unfortunately, Amazon discontinued
their Short program. So I am working
on a new edition of that little
e-booklet. It will be revised and a
bit longer. Also, unfortunately, I
can't give it away for 49 cents as I
was doing with Amazon. Instead, I am
giving it away FREE with your
subscription to my Sharing with
Writers newsletter (see subscription
information in upper right corner of
most of these Web site pages). For
those who want it
in paperback or
for those who aren't much about
newsletters, it is now available on
Amazon for the pretty good price of
$6.95. The choice is yours!
This is the cover as it was when it
was an Amazon Short.
it! It was clean. A straight-forward
Watch for the new one on the paper
This is the new cover for the
revised and updated booklet
now available on Amazon. I used a template for, it too, because
that's the most frugal way. It allowed me to keep it to $6.95.
It's a booklet for those who write so,
for branding reasons, it has similar a similar look to Great Little Last-Minute Editing
Hope you like it!
Great First Impression Book Proposal is now available
as an e-book (that means you get to
download it immediately
and start to work on your proposal in twenty minutes).
Here are links for more information on each of Carolyn
Howard-Johnson's major published works for writers.
The Frugal Book Promoter,
my way to share the pitfalls of publishing with other authors in
hope they won't fall into the same potholes I did.
Frugal Editor, second in the HowToDoItFrugally series,
sharing my system for keep editing gremlins at bay.
I coproduced to share the ins 'n' outs of writing, book promotion
and marketing on the net.
Rey Ybarra and I chat at the Irwin Award ceremony.
Rey is host at
The photo is by his director and camera person, Randy Detroit.
What People Are Saying
Great First Impression Book
The Great First
Impression Book Proposal
Marketing is never easy… Well, it
might be if you follow the easy
steps Carolyn Howard-Johnson offers
up in The Great First Impression
Book Proposal: Everything You Need
to Know About Selling Your Book in
Twenty Minutes or Less. Lists! We
love lists. Anyone, almost anyone,
can follow steps 1- and find their
way to success; anyone who has a
good list can anyway. And not all
lists are created equal.
Howard-Johnson’s lists are created
superior: easy to understand, easy
to implement, and even easier to
read (She means it when she says 20
minutes or less). As helpful
information goes those three things
are winners, but she gives us more:
a list of other resources on book
proposals. I will recommend this
book to all of our authors, and
potential authors, at LadybugPress.
Georgia Jones, Editor in Chief,
"...you can't go wrong in
faithfully following Carolyn Howard-Johnson's advice in her INVALUABLE,
very short page book proposal."
author of Crushed
“ concise yet informative
instruction manual on how to write a book proposal, author Carolyn
Howard-Johnson offers a long list of golden-nugget-TO-DOs and smart
ideas which can help guide writers past the Gatekeepers.”
~Kathe Gogolewski, author and artist
just finished reading your Great First Impression Book Proposal. . . . I
like your style and encouragement. I was a bit intimidated about
finishing my book proposal. I was thinking it had to be stiff and
boring. I even have dialogue in mine. I thought I’d have to cut it out.
Now, I’ll probably leave it in.” ~ Wanza Leftwich, author, blogger
I love [your Great First Impression Book Proposal]! My husband was
amazed at all the info crammed into this short booklet. You could have
charged a lot more. I just revamped my proposal to follow the guidelines
in it for my latest book . . .” ~ Myrna Lou,
"You are what I describe as
an energy-giver. So many people today are energy-drainers." ~Dorothea
Helms, author and Dayton University workshop attendee
Reviewed by Treacy Clement,
originally for Amazon
have relied on this wonderful little guide when writing
previous book proposals, and got it out again this
morning as I am starting a new one. Carolyn strips all
the intimidation out of writing a book proposal. Her
clear, hands-on advice makes proposal writing not only
less daunting, but in fact enjoyable.
"This is a really smart proposal," was one comment from
an agent who went on to sell my nonfiction book to a
publisher. The "smartest" thing about it? I used
Carolyn's guide to write it!
If you’re interested in
writing a book, then I’ve found a great resource for
you. Written by PR guru, award-winning writer, Carolyn
Howard-Johnson, The Great First Impression Book
Proposal guides you through every step you need to
know to impress a publisher.
Do you know the differences between fiction and
nonfiction writers trying to sell their books? The
former writes their book first and then sends a query
letter, including a specific number of chapters
(requested by the publisher or agent). Their book must
be ready to go because the publisher may want to
contract their work.
Nonfiction writers send proposals, in which they need
to impress the publisher on the idea of their work. The
book isn’t written. Before that sounds like the easier
path of the two, it isn’t. A book proposal is well
researched and formatted; the process is similar to
writing a book and can be complicated if you don’t know
what you’re doing.
To the rescue, The Great First Impression Book
Proposal! In six chapters, you’ll learn how to get
past gatekeepers, entice jaded gatekeepers, get an open
invitation, and keep those doors open. You’ll also have
a checklist to make sure your proposal is at its best.
The resource section includes a basic query letter
sample, suggested studies, and resources for editing,
grammar, book promotion, publishing and more.
A book proposal is a mysterious beast. It’s not
something you can bypass; it’s a necessary “evil” of the
publishing world. To do it correctly, you need to know
the guidelines. In essence, you’re proposing a business
deal, but your letter shouldn’t be too formal. It needs
to be friendly with eye-attracting titles without being
too cozy or using over-the-top language like “amazing”.
It’s a fine balance; one you’ll need to learn to be
You’ll learn about the publishing industry; the
correct way to research, write, and format your letter;
and the steps to make yours a winning proposal. This is
a jammed-packed resource, with the tag line “Everything
You Need To Know To Impress A Publisher in Twenty
Minutes or Less”. A quick read with everything to write
a winning proposal.
Howard-Johnson writes with the experience of a
professional and the candor of a best friend who doesn’t
want you to fall on your face. With humor and
friendliness, she offers solid, practical tips. She is
one of my favorite authors, and her books always top my
must-have list. This one is no exception. It’ll stay on
my resource shelf.
Book proposals do more than
sell your books. They help you map your book attack. They help you plan
your marketing campaign. They are mini organizers that no serious author
can do without. Now you don't have to dread the task of learning to
write a proposal. You can learn these skills in only twenty minutes with The
Great First Impression Book Proposal..
Find at least one tip on writing, promotion or
tech on every page of this website.
Buy Links for
Carolyn's HowToDoItFrugally Series
Helpful Books for Writers
books from Carolyn's HowToDoItFrugally series of books
for retailers are included. Authors of books are also
retailers. Yep, they should blog. Yep, they should
Tweet. Just substitute the word "author" when you see
the word "retailer." I know you'll benefit from
retailers' secrets. I did!
Carolyn Howard-Johnson's Sharing with Writers Newsletter
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"I have been a professional writer 40 years, and am also a
tenured full professor of journalism. Carolyn's Sharing with
Writers newsletter is most useful for me--and for my
students. I emphasize to them that while research is 90% of
writing, and the actual writing is about 10%, there's another
100% out there called promotion. Carolyn shows numerous ways to
get the message to the mass media."
~Walter Brasch, author
"A decade of bettering writers' careers
with how-tos, tips, and publishing news."