Help, Publishing and Promotion
"Here's the thing: I'm learning from you all the
time. Everything you do and the way you do it is
~Marlan Warren, author and PR consultant
thing that you should add to your description on the
back cover [of the second edition of The Frugal Book
Promoter] is something like 'Don't wait until after
your book is published to read The Frugal Book
Promoter, successful book promotion starts before
you've finished writing your book. Carolyn tells you how
to . . . . Things are working out for me now--but
I could have saved myself HUNDREDS of dollars if I had
read this book BEFORE I sent the final manuscript to the
~ Robert W. Schaefer, author The Insurgency in Chechnya
and the North Caucaus, From Gazavat to Jihad
Here you'll find one of the
most comprehensive collections of
all the resources a writer needs to stay inspired and be
Services for Writers
Carolyn is the author of multi award-winning
HowToDoItFrugally Series of books--one for
writers, the other for retailers. She won Book
Publicists of Southern California's prestigious
Irwin award and the New Millennium Award for her
books' publicity campaigns and she is an
instructor for UCLA Extension Writer's Program
in marketing and book promotion. Let her help
you boost your writing, publishing, and
- Let the woman who wrote the book on the topic
help you put your best book forward.
Seminars, Workshops, Events and Classes
- see Carolyn live at one of her many events.
Join Carolyn in Rome
For the Intimate Conference
of a Lifetime!
- Here is a little taste of the last writers'
conference I did
with UCLA Writers' Program award-winning
LaSalle Caram, in Rome, Italy.
Watch for more to come!
Carolyn's List of Books
Books for Writers
list of self-help books for writers--one of the
most frugal ways to learn what you need to know
about writing, promotion and publishing.
For information on
editors and editing services
print and e-book
helping you get your book into
the right hands
- spreadsheets of publicists,
with contacts, from Carolyn and friends.
Printers - print-on-demand
services and self-publishing
Reviewers - professional
reviewers, major review journals, and
Writers' Services - a splash
of services for writers
Help - author-oriented legal
Planning - when you need
to plan an online book launch, a blog tour
or ? Send me suggestions for other
Illustrators, Graphic and Book Cover
- that help you
write, tech, or promote better.To subscribe
to Carolyn's SharingwithWriters newsletter,
use the form in the upper right corner of
this page and nearly every page on this Web
Sites and Blogs -
that serve, educate and
for Writers - inspiration and
references for writers
Conferences - conferences
often offer access to writers services like
agents, publicists, and editing.
Occasionally they even offer onsite
bookstores full of titles useful to writers.
Writer-Related Organizations -
network, utilize benefits of organizations
that can make a difference in your career.
Free Content -
and reviews to use on your blog, journal, or
whatever. This page also is also good
reading for authors who want to know more
about a variety of subjects associated with
the world of publishing.
Here you'll find a listing of writing aids.
Here you'll find a listing of promotion resources.
honors from Dan Poynter's Global Ebook Awards
and Military Writers' Society of America
The Frugal Book Promoter,
- Get the first, multi award-winning
book in the HowToDoItFrugally Series of books.
It on everything you need to promote you and
to Get Great Book Reviews Frugally and Ethically
covers the extensive subject of reviews, what
they can do for you and your book, and how
to do it!
release templates read
or just about any of Carolyn's other how-to books
or go to her media
release page on this site and model yours after
one of hers.
Carolyn Howard-Johnson's Sharing with Writers Newsletter
and get a FREE copy of
Great Little Last-Minute Editing Tips for Writers
"I have been a professional writer 40 years, and am also a
tenured full professor of journalism. Carolyn's Sharing with
Writers newsletter is most useful for me--and for my
students. I emphasize to them that while research is 90% of
writing, and the actual writing is about 10%, there's another
100% out there called promotion. Carolyn shows numerous ways to
get the message to the mass media."
~Walter Brasch, author
"A decade of bettering writers' careers
with how-tos, tips, and publishing news."
The Frugal Retailer Blog
Carolyn shares nearly three decades of
retailing experience with
an emphasis on marketing.
Sharing with Writers
All things publishing with
an emphasis on book
promotion. Named to
101 Best Website list.
The New Book Review
Great way for readers, authors, reviewers and publicists to get more
mileage out of
a great review.
The Frugal Editor Blog
This is the Frugal, Smart
and Tuned-In Editor blog.
Covers editing, grammar, formatting and more.
Get the answers you need.
Awards for Carolyn's Books, Blogs and More
The New Book Review
Master's in English.org Online Universities'
101 Essential Sites for Voracious
Writer's Digest 101 Best Websites
for Sharing with Writers blog.
Best Book Award for The Frugal Book Promoter (2004) and The Frugal Editor (2008)
and the Second Edition of The Frugal Book Promoter
Reader Views Literary Award for The Frugal Editor
New Generation Award for Marketing and Finalist for The Frugal Editor
Book Publicists of Southern California's Irwin Award
Military Writers Award of Excellence for
Tracings, A Chapbook of Poetry.
A Retailer's Guide to Frugal In-Store Promotion wins author Military
Writers Society of America's Author of the Month award for March, 2010
Award from Military Writers Society of America, 2010.
MWSA also gave a nod to
She Wore Emerald Then,
a chapbook of poetry honoring mothers.
Named #! on Top Ten
Editing Books list.
New Generation Book Awards 2012,
The Frugal Book
Promoter; Finalist 2010
The Frugal Editor;
Winner 2010 Marketing Campaign for the Frugal Editor
The Oxford Award
alumna who exemplifies the Delta Gamma precept of
service to her community and who, through the years,
devotes her talents to improve the quality of life
Book Promoter is runner-up in the how-to category for
Los Angeles Book Festival 2012
Winner Diamond Award
for Achievement in the Arts
California's Arts and Culture Commission and the City of
And more than a dozen other awards for Carolyn's novel, short story collection and poetry.
See the awards page on this site.
Selling Books Tip
Authors are often surprised
to find that they are also retailers: They are selling a
product. They're also often surprised that some of their
most fruitful partners for book sales are retailers. My
series of books for
retailers will help them understand retail marketing better
blog post from master marketer Dana Lynn Smith will be
Find tips on writing, promotion or
tech on every page of this Web site.
construction has gotten a bad wrap. We obviously have it in
the English language because it serves a purpose. There are
times when passive can work for an author. An example of
that is in an excerpt of This Is the Place where I wanted to
slow down the prose, wanted to make readers feel as if they
were stepping back to the 50 and even farther, to the 1800s.
Find an example of how I used it in an
excerpt from that
novel. Learn about other ways writers can use it
to their advantage in my The Frugal Editor.
Find at least one tip on writing,
promotion or tech on every page of this Web site.