Media (Press) Room
Whether you are here
to learn more about Carolyn Howard-Johnson,
to review one of Carolyn's books,
to do a feature story or interview,
to engage her as a
to connect with her on
to learn more about promotion or
you are in the right place.
Click Here for Recent Media Releases
Links for media kits:
Media Kit focused on the second edition of the Frugal Book Promoter,
updated and expanded (to
kit including Carolyn's acting and
Casting for photogaphers, casting directors, producers and others.
(Agent Tag Models, 323-602-0344)
Media kit focused
on Carolyn's presentation skills
for writers' conference,
book fair program directors, and tradeshow planners.
Media Kit focused on Carolyn's
poetry and literary works for editors, producers, agents and
focused on Carolyn's retail
experience as a writer, a
speaker, and founder and owner of her own small chain of retail stores.
Links to know more about . . .
Carolyn's events, appearances, and
Carolyn's published works
Carolyn's First Person Essay "Beating Time at Its Own Game."
Carolyn's story ideas for the
Howard-Johnson’s several careers prepared her for promoting her own
books and those of others. She was the youngest person ever hired as
a staff writer for the Salt Lake Tribune—“A Great Pulitzer
Prize Winning Newspaper”—where she wrote features for the society
page and a column under the name of Debra Paige. That gave her
insight into the needs of editors, the very people authors must work
with to get free ink. Being familiar with the way news is handled
helps her see how different books fit into different news cycles.
New York, she was an editorial assistant at
Good Housekeeping Magazine. She also handled accounts
for fashion publicist Eleanor Lambert who instituted the first Ten
Best Dressed List. There she moved from reading effective media
releases (then called press releases) to writing them for celebrity
designers of the day including Pauline Trigere, Rudy Gernreich, and
Christian Dior, and producing photo shoots for Lambert’s clients.
She has also
worked as columnist, reviewer, and staff writer for
the Pasadena Star-News,
Home Décor Buyer,
(an affiliate of the
Myshelf.com, and others and has appeared in commercials and on
dozens of TV and radio shows.
marketing skills both in college (University of Utah, and University
of Southern California) and as founder and operator of a chain of
retail stores. That molded her understanding of how authors might
best partner with retailers to affect both of their bottom lines.
experience in journalism and as a poet and author of fiction and
nonfiction helped the multi award-winning author understand how
different genres can be marketed more effectively. She was an
instructor for UCLA Extension’s renowned Writers’ Program for nearly
a decade, holds an Instructor Development Program certificate from
that same school, and studied writing at Cambridge University, United Kingdom; Herzen University in St. Petersburg, Russia; and Charles University
her knowledge toward helping other writers with her
HowToDoItFrugally series of books for writers. Her marketing
campaign for the second book in that series,
The Frugal Editor won the Next Generation Indie Best Book
Award. She also has a multi award-winning series of HowToDoItFrugally books for retailers.
Howard-Johnson was honored as Woman of the Year in Arts and
Entertainment by California Legislature members Carol Liu, Dario
Frommer, and Jack Scott. She received her community’s Character and
Ethics award for her work promoting tolerance with her writing and
the Diamond Award in Arts and Culture from her community's Library
and Arts and Culture Commission. She was named to
Pasadena Weekly’s list of fourteen women of San Gabriel
Valley women who "make life happen” and Delta Gamma, a national
fraternity of women, honored with their Oxford Award.
Howard-Johnson blogs helps for writers at Writer's Digest 101 Best
Carolyn is an actor who has
appeared internationally in ads for Apple, Lenscrafters, Time-Life CDs, Blue Shield,
Marlboro, and Disney
Media Kit Tip:
Frugal Book Promoter,
Carolyn Howard-Johnson advises that media kits be designed to make life
easy for reviewers, editors, producers, hosts. She uses a convenient
Contents page to help them find what they need, includes ready-to-print
material in the kit--with permission to do so--and provides easily
accessible contact information including fellow experts in the several
fields she speaks on. She encourages fellow authors to download her kits
to use as templates.
Find at least one tip on writing, promotion
tech on every page of this Web site.
See Carolyn's Recent Media Releases
Print Media: NEWSPAPERS: Glendale News-Press (LA Times Affiliate):
Front Page, color picture, theme tolerance.
Community Forum Glendale New-Press, Featured article with picture. Subject:
Letters-to the editor response. LA Daily News:
With Picture. Subject: Quasi Memoir—never too late to follow a dream;
Pasadena Star News & Associated Papers:
Arts and Entertainment, “Author revisits 'The Place.'”
The Desert Woman; Ventura County Star, interview by Lisa Osborne,
May 2008. MAGAZINES: Nevada Woman, monthly magazine, Interview by
Jon Bastian with picture. UCLA Writers Quarterly,
Ventura County Star,
Interview by Lisa Osborne;
both the Frugal Editor ; "Life's Little
Banquets" (full page and cover), The Pasadena Weekly; the
Frugal Book Promoter
reviewed by Donna McCrohan Rosenthal for the Ridgecrest News Review,
Jan. 2008, and hundreds of reviews and interviews since 2001,
page article by p.m. terrell, 2012; Ventura County Star, article
on marketing by Lisa Osborne (http://lisa.fm). See more
media academic and other
appearances on this Web site.
Find a more
complete list in Carolyn's media kits available with links on this
Carolyn is an actor who has appeared in ads for Apple Computers, Lenscrafters,
Time-Life CDs, Marlboro, Blue Shield, and Disney Cruises (Japan).
moderates panel on publishing at Call to Arts! EXPO, Pasadena, CA.
Panelists, l. to r.)
Alexis Powers, Rolf Gompertz, Leora
Krygier, Robert Stone
Connect with Carolyn right now!
Social Media Room to
find more links to socialize and network
Credentials at a Glance
University of Utah,
Journalism and Education
Arizona State University, English Literature
University of Southern California (USC), BA in English Literature
Glendale Community College, overseas study, computer
classes and general education
Cambridge University, Trinity College (UK), post graduate study in
short story writing
Herzen University (St. Petersburg RU), poetry and other writing
Charles University (Prague, Czech Republic), writing courses
Certificate in Education from UCLA's Instructor Development Program,
Instructor for UCLA Extension Writers' Program 2004 to 2014
Presenter at conferences in the US.
Workshop leader at bookstores, expos, tradeshows, etc.
Acting--yes, related to teaching! Local, national and international
commercials for the likes of Apple, Blue Shield, Marlboro, Time-Life
CDs, Princess Cruise Lines (Japan), and Lenscrafters.
"Published Works Almanac"
on this site for others.
Sharing with Writers
All things publishing with
an emphasis on book
promotion. Named to
101 Best Website list.
The New Book Review
Great way for readers, authors, reviewers
and publicists to get more
mileage out of
a great review.
The Frugal Editor
This is the Frugal, Smart
and Tuned-In Editor blog.
Covers editing, grammar, formatting and
Get the answers you need.
Selection of Carolyn's Past
2008, 09, 10, 11
Panel moderator, 2007
National Span College
Fellows presenter, 2007,
Co-sponsor and presenter,
2007, 08, 09, 10, 11
University of Dayton Erma
Bombeck Writers' Conference, 2006, 2008
Sisters in Crime,
Los Angeles Valley College Campus 2012, Rancho
Valley College Spring 2014
Wisconsin Regional Writers Association
Presenter, Keynote 2010
Three Panels 2013
Seminar Speaker, 2014
Keynote, 2013; 2014
Secrets of Great
Digging Up Memories and Bringing the Dead Back to
Judith Briles' Extravaganza,
Denver, CO, 2016
informative marketing workshop last Sunday! You packed a lot of
information and advice into six hours"
Laurie Dea Owyang, PENUSA Fellow
Awards for Carolyn's Books, Blogs and More
The New Book Review
Master's in English.org Online Universities'
101 Essential Sites for Voracious
Writer's Digest 101 Best Websites
for Sharing with Writers blog.
Best Book Award for The Frugal Book Promoter (2004) and The Frugal Editor (2008)
and the Second Edition of The Frugal Book Promoter
Reader Views Literary Award for The Frugal Editor
New Generation Award for Marketing and Finalist for The Frugal Editor
Book Publicists of Southern California's Irwin Award
Military Writers Award of Excellence for
Tracings, A Chapbook of Poetry.
A Retailer's Guide to Frugal In-Store Promotion wins author Military
Writers Society of America's Author of the Month award for March, 2010
Award from Military Writers Society of America, 2010.
MWSA also gave a nod to
She Wore Emerald Then,
a chapbook of poetry honoring mothers.
Named #! on Top Ten
Editing Books list.
New Generation Book Awards 2012,
The Frugal Book
Promoter; Finalist 2010
The Frugal Editor;
Winner 2010 Marketing Campaign for the Frugal Editor
The Oxford Award
alumna who exemplifies the Delta Gamma precept of
service to her community and who, through the years,
devotes her talents to improve the quality of life
Book Promoter is runner-up in the how-to category for
Los Angeles Book Festival 2012
Winner Diamond Award
for Achievement in the Arts
California's Arts and Culture Commission and the City of
And more than a dozen other awards for Carolyn's novel, short story collection and poetry.
See the awards page on this site.
ABWA is a group of highly
skilled networkering women in business.
Military Writers' Society of America
Also, honorary member of
Writers of San Diego, Greater Los Angeles Writers Society
(GLAWS), IWOSC, and Publishers Association of Los Angeles (PALA)
Book Publicists of
(BPSC) Pix: Proud Irwin Award Winners
Carolyn and Janet
are not enough compliments I could give to Carolyn.
She is certainly a mentor of mine and such a
tremendous inspiration! What doesn't she do, and do
well, after all? Talented as a writer/author, she is
also an amazing marketer/promoter who is generous
with her time and talent with other publishing
professionals. Carolyn is a STAR in the publishing
community and I give her the highest recommendation
I can give to any colleague I have. If you want a
passionate professional who delivers, Carolyn is
~ Bev Walton-Porter