Carolyn Howard-Johnson's Amazing
Promotion
Collection of Resources

Here you'll find an ongoing source of information
plus the wisdom Carolyn gleaned from her careers in marketing, publicity, and journalism.

Quick Links for This Page

Promotion Services
Video Services
Author-Friendly Radio and TV Book Fairs &
Tradeshows
Writer's Conferences Reviews Contests
Author and Review-Friendly Websites Media Release
Disseminators
Donate Your Book
Newsletters Sites and Blogs Links to Carolyn's Books
For a spreadsheet of Book Publicists  Articles on e-book promotion.
 Return to the Main Writers' Resources page

Marketer Joanna Penn and I talk about how writers
must be retailers, too,
and lots more frugal promotion stuff a
t http://phc.fyi.0sp.in/
The nicest thing is, she summarizes our chat on her blog page in writing.
So--your choice--listening or reading.
You’re going to love her Aussie accent! (-:

Learn how authors can convince alternative venues
like retailers to host a book signing for them
with Carolyn and the Career Czar:

http://www.careerczar.com/mp3/career121710.mp3


Self-Help Books
Inspiration and Practical Books for Writers

Books for Writers - Carolyn's personal list of self-help books for writers--one of the most frugal ways to learn what you need to know about writing, promotion and publishing.

Publicity and Promotion Services

You'll find direction in the Frugal Book Promoter for building your own media kit and you may download my general media kit as a template of sorts for yours (though every kit must be tailored to the individual book or product); if you choose not to build your own, the information there will make you a better partner for a publicist you might hire to help you.


Also see the ad for Books 'n Sync at the bottom of this page.


3D image courtesy of iFOGO

Recommendation

The Frugal Book Promoter - will help you partner with a publicist or teach you to go it yourself frugally. The important thing to know is that authors--even those published by New York's most prestigious publishers--must contribute to their own success. In fact, many of those large publishers tend to prefer authors who have shown that they they have some chops for marketing. So start building your promotion platform now. It's never too early or too late.

Recommendation

 

I have a motto: "Reading one book on book promotion is never enough."
Thus, I recommend Michelle Dunn's Mosquito Marketing, a book full of book-marketing essentials. Here is the heartfelt recommendation I wrote to Michelle, complete with disclaimer:


Dear Michelle:

Congratulations on a job well done! In the writing. In the accumulation of knowledge. And in the production. I shall recommend Mosquito Marketing to my UCLA students and my clients--every single one of them!

Yes, you may use that as an endorsement, though you may not want to because I contributed to the book. Thus I may appear biased. The thing is, I would have said the same thing even if I had no part in it! (-:

So, it's going up on my Web site right now! And into my recommendation list for my students. Soon. (-:

Thank you so much. Mosquito Marketing will be a valued part of books I am part of--ones that I keep in a special reference (and brag!) library. Great work!

Best,
Carolyn Howard-Johnson


Promotion a la Carte
Individual Online Promotions You Can Get Frugally--One at a Time as You Need Them

This is like an early holiday gift for you authors who subscribe or follow this blog. As you know, I try to give you resources, especially frugal ones! (-: So here is a service offered by Aggie Villaneuva at Promotion a la Carte.  

The little video she just made for a group of her clients at no additional charge is below. That's just the kind of thing she does! Fun, huh? 

She also promotes everything she does like crazy. On her Web site and on her social networks.

If you would like to help spread the word to your author friends, you can pick up the html code at http://www.youtube.com/watch?v=RDZYjFErRlU

Whether you choose a promotion like this for the holiday season or some other, I hope you will  promote!

Here is the little video Aggie did for her
clients at no extra charge.


Author-Friendly Radio and TV

These are all shows that I have been on and/or recommend.

Frugal Authors!  Showcase your book and your expertise in print and online with www.Lisa.fm , Leading Edge Talk Radio.  Spring Special Author Services Package includes:  Radio interview on Lisa.fm (4,500 listeners per month), and audio copy of interview for use on your Web site; ‘featured guest’ listing on home page of Web site; archived bio in the featured guests page of Lisa.fm; print story posted on the Web site of a major Southern California newspaper (circulation 225,000).  Check out www.lisa.fm, and contact Lisa Osborne for details at leadingedgetalk@yahoo.com

Connie Martinson Talks Books is a syndicated TV interview show filmed in LA. Here is a host who actually reads the books of the authors she interview. (My This Is the Place and Harkening were tagged and labeled and book marked like crazy).

Connie Gotsch's Write On covers writers who are from the four corners area or write about it. I qualify because I'm from Utah and my novel,  This Is the Place, is set in Utah. Utah, after all, is one of the four-corners states. She has also featured some of my poetry from Tracings, which is also influenced by that unique place and culture. See this site for more on those books.

The Joe Mazza Show is a late night syndicated show where you can reach insomniacs in small towns and larger ones. Joe likes lots of subjects but you'll get to him if you'll talk 50s, classic cars or his dog, Sebastian. Tell him I sent you.

The Jane Prince-Jones Show is an early morning drive show. Jane loves the theater but she'll talk about most anything on her KFYO radio show. E-mail.

If you are good at marketing your books, or if you need help, contact Janet Elaine Smith to get "booked" on her weekly radio program "Marketing for Fun and Profit." Over 80,000 listeners.
 
Nightengale Press publisher and author, Valerie Connelly, hosts the popular internet radio program, CALLING ALL AUTHORS on Tuesdays at 4PM Central Time. Publishing and publicity experts as well as authors of all genres and experience.  Join Valerie for lively conversations about their books, their businesses and their hopes and fears as they promote their work. Valerie has had me on twice and is a consummate interviewer. Listen to the archives. A must-listen and  great place to give informative interviews for authors seeking to inform, promote and entertain.

The Reverend Cherise Thorne is host of an inspirational program called Knowing Spirit. Think of an angle, even if your book isn't specifically inspirational. She is very accessible. Phone: 815-483-1141.  Her web address and podcast is at www.knowingspirit.org/Site/Podcast/Podcast.html.


Here is a link where you'll find a list of other shows: http://betsie.tripod.com/literary/id82.html. Do be careful though. Some of them are interview shows that authors must pay for. You probably already know that, in the Frugal Book Promoter I advise against doing that, generally speaking. There are, of course exceptions to every rule.

The Iris Fanning Show on Quiet Time Radio features Life Coach Iris Fanning and her guests. Get coached, get inspired! Go to www.qtworldradio.com and click on the Iris Fanning Show to schedule, details, Carolyn Howard-Johnson's show "Everyone Has a Book Inside" and to get ideas for how the subject of your book might fit Iris's programming.

Sound Authors features authors on all topics in 15 minute interviews. www.soundauthors.com/wp-content/themes/revolution/images/log.gif. Listen to Carolyn's interview to learn more about how to query agents, editors, publishers and producers in the show's archives:  http://feeds.feedburner.com/soundauthors.  The site is easy to navigate and, you can see, it is a good one to listen to or appear on.

Jordana Ryan ( http://jordanaryan.tripod.com ) hosts Book Café, www.blogtalkradio.com/Jordana-Ryan. iShe accepts applications for her show at purplepixiedustgir@sbcglobal.net.

Philip F.  Harris, author of Waking God, hosts a dynamic talk show at
http://www.blogtalkradio.com/pharris  Here Phil, Nikki Leigh and Carolyn Howard-Johnson weigh in on everything from branding to platforms to blog tours.  Phil is open to queries for his show, mostly on inspirational topics.

The Mother Daughter Club Show, a segment of By For and About Women Radio Network, crosses generations and cultures to address topics that matter to us all. Whether we're talking about our children, world affairs, or sharing the spirit of motivation, we speak from the heart. Join host Kathe Gogolewski www.tri-studio.com as she chats with authors and guest experts who deliver messages that you can keep.

Learn while you drive or work! Audios on writing craft, promotion and tech from the Audio Divas, l. to r., Carolyn Howard-Johnson, Kathe Gogolewski, Joyce Faulkner and Allyn Evans.  Learn more at http://www.tri-studio.com/writers.html

Nanci Arziru has a show dedicated to authors at  http://blogtalkradio.com/page-readersIf you contact her, she may run a review of your book, and she always broadcasts important information for writers.

Sylvia Hubbard founded the Michigan Literary Network. It has been live on blogtalkradio.com since early fall of 2009 where it has accumulated nearly 5,000 downloads.  Our hour-long, weekly show airs live Wednesdays from 5-6 p.m. with a focus on everything related to the literary world, from the writing process, to author highlights, to the nuts and bolts of publishing.   Although our show can be heard by listeners all over the world, and our guests come from all over the country, our target audience is readers and writers in Michigan with an interest in the Michigan literary community. Query Andrea Daniel for an appearance. adaniel10089@comcast.net .
 

I loved the kinds of tips Karen Leland gives for making Pinterest work for writers. Find it at http://bit.ly/Amazonbook.

 

 


A few samples of dozens of my guest over the years.
These, of course, are both resources for your own promotion 
and learning opportunities: 

 

 

Especially for Poets

KPFK (a public radio station in Los Angeles), has a Poetry Café.
One of the hosts is poet Lois P. Jones (find her on Facebook).
I thought poets should know about the program and about Lois
so you can query her for a spot when you come to Los Angeles.
She takes very good care of her poets including a nice spotlight on
 a special
poetry-focused blog:   

You'll find my prize-winning poem "Endangered Species" in that
writeup, too!

 

Book Fairs & Tradeshows

Book Fairs & Tradeshows - plan ahead for Book Fairs, Tradeshows, Conferences and Conventions from Carolyn's working list.


Writers Conferences

Writers Conferences - where you learn to shop your book, better your craft and generally kick-start your writing career.

I have cosponsored the Free Muse Online Conference with Lea Schizas since its inception

Be sure to check out the free Catholic Writers Conference, too.

And the free PromoDay conference founded by Jo Linsdell.

Details on conferences change each year. Contact me or watch for details in the Sharing with Writers newsletter. Also see the sidebar under "Carolyn's seminars."

Retreat for Writers - Award-winning Eve LaSalle Caram and I sponsor a unique unique writers' retreat every so often. The last one was in Rome, Italy. October 2010. Subscribe to my newsletter to be informed about the next one. The subscription form is in the upper right corner of this page.


Reviewers

Reviewers - See a full listing of major review journals and review-friendly sites, plus tips for your query process.


Contests

Contests - Spotlighting the contests Carolyn recommends and has entered herself.


Author and Review-Friendly Websites

Romance Writers United, http://rwunited.freehostia.com.
 "Working together to help bridge the gap between writers of romantic fiction, agents and editors."

Alternative-Read accepts review requests from publishers, publicists and individual authors.


Web site that posts free interviews.

Submit your query to this Brenda Weeaks at MyShelf. Your review will be considered by a whole catalog of expert reviews who write for the site. You may also find the Have You Heard page edited by Suzie Housley useful for promotion.

Book Pleasures.

Author interviews and reviews in Writer Advice E-mail.

The Compulsive Reader reviews books. Find interviews, literary news, criticism, a no-cost e-zine, and more. Editor Magdalena Ball also accepts applications for new reviewers.

Women on Writing is an exceptionally author-friendly and useful site. You'll also find a lovely page they did for me that features one of my first-person essays.

Shirley Roe is the author-friendly editor at Allbooks Review.

Book Connector is a great site for helping writers find other sites that are review friendly! Thanks to Janet Elaine Smith for contributing this.

Children's authors should absolutely try The Reading Tub for reviews of their children's books.

C. Hope Clark's letter, Funds for Writers isn't only about money. But getting tips on grants, contests, freelance opportunities and more is definitely a good thing.

http://www.ShowMeTheScreenplay.com  was started by an entertainment industry veteran to give writers and directors insider knowledge on everything in the business so that they can be launched on their paths to success. It includes information on using social media to create buzz for a film plus tips and info that usually only Hollywood insiders know.

Explore iFOGO site for ways to learn more about publishing and to get your book seen by readers. They randomly pick up books from their site for banners like the one below. It's one of my favorites. Subscribe.

How many times have you wished you’d known better? Had 20-20 hindsight? Knew the facts before you made the decision?  Reflections in Hindsight offers  a  rotation of inspiring, helpful and interactive messages. The Sunday Book Review will showcase books you’ll want to read. Market Mondays will touch on methods of turning you into a respectable professional author with marketing tips by Carolyn Howard-Johnson, what conferences are right for you, how to get past the slush pile and effective blogging and much more. Promotion in Motions is our Tuesday spot, where authors share their stories. Wednesday – Saturdays feature our own means and methods of coping with a writer’s life. Reflections in Hindsight is partnerd with Clash of the Titles.com, the newest premier contest site where readers vote on themed anonymous excerpts and the battling authors and books revealed afterward; and TheBarnDoor.net and BarnDoorBookLoft.net, a site that treats the rest of the planet to life through Midwestern eyes. We invite everyone to join us, especially by subscription, at http://reflectionsinhindsight.wordpress.com.

Yes! Fiction writers can too (!) promote and they can do it nearly as easily as nonfiction writers! Let Carolyn tell you about her process in writing and promoting her award-winning novel This Is The Place in a clip from MaAnna Stephenson's podcast series while you browse these Resource for Writers pages.  It takes only five minutes!

Yvonne Perry is known for her promotion services, especially for authors.
But she is also an author and occasionally reviews books as well.
See why she loved Frugal and Focused Tweeting for her books
and for her business.


Media Release Disseminators

For media release disseminators content providers, and sites that accept book and author information at no cost.


Donate Your Book
Charitable Ways to Donate Books,
Support Reading and Literacy, and Benefit Your Career

Contact Writers Give Back.  Give books -- perhaps returns or damaged ones -- at www.writerstiveback.org/givebook.

Be the Star You Are!® 501 c3 charity empowers women, families, and youth through improved literacy and
positive media. Contact Founder/Executive Director, Cynthia Brian.

The Reading Tub supports children's literacy groups through their children's book review program. Contact Terry Doherty, terry@thereadingtub.com .

Bibliophile Action Network: Unleash Your  Captive Books Today! www.2SWAP.com.

Mindy Lawrence of MPL Creative Resources offers this way to buy books and contribute to global literacy and recycling efforts at the same time. Go to: BetterWorld.Com. 

FreeRice.com is a word game site which gives out 20 grains of free rice to a developing nation for each correct answer.  The site, sponsored by the United Nations Food Program, has 60 levels of increasingly difficult word choices. Isn't this a fun game for writers!?


Newsletters
Your Writing, Tech, and Promotion Aids

Krista Barrett edits a fine, interactive newsletter and provides resources on her Web site as well. Learn more about both at www.writergazette.com.

Publishing and Promoting is an active link serve group for writers. 

Sharing with Writers is a community where writers brag a bit, share tips with one another, learn about opportunities for writers.

Fiction Flyer is a newsy letter focused on writers with a wide lens. Kathe and Ray Gogolewski edit.

The Book Promotion Newsletter includes resources you can use in each bi-weekly edition.

Keep your finger on the pulse of the lucrative commercial freelancing business with the free Wellfed Writer edited by Peter Bowerman. 

Scribe & Quill is a publication for writers of all experience levels and genres. Each issue our writing resource delivers informative articles, columns, interviews, poetry, short fiction, humor, job opportunities and writing markets.  E-mail.

The Maplewoods Mirror has notes about writing and living a writer's life (Chris Meek's writers' life specifically).  Subscribe to the monthly newsletter. Get past newsletters there, too.

Sassy-Brit writes a sassy letter and offers lots of opportunities for promotion to her subscribers.

Freelance Writing's Newsletter

The A Cappela Newsletter for Writers covers everything from writing advice and book gossip to markets and contests. Fid the current issue onsite.

 The Web-Savvy Writer e-zine: When you subscribe, you'll receive a free report on author  Web site strategies from Patrice-Anne Rutledge, author, The Web-Savvy Writer: Book Promotion with a High-Tech Twist.

A newsletter full of book reviews edited by author Annette Gisby.

Read author interviews, market information, and more in Writer Advice. Subscribe or to submit material for consideration.

Stimulate your prose and make your writing dreams come true.  Join The Writer Within Newsletter group for informative articles, insider tips, lucrative links and a caring community of dedicated writers.  FREE sign up at http://shaunna67.tripod.com  This is a paying market! 

Writers in the Sky—a free monthly newsletter filled with resources for writers and write-wanna-bees. Subscribers receive a free eBook “Tips on Freelance Writing.”

Sylvia McClain edits the Scribal News Calendar. She lists literary events of every ilk by region and that makes it easy for writers to find conveniently located conferences and seminars, but it's also a great place for them to list their own events. Sylvia is open to publishing most book-related events. To subscribe to this newsletter, send blank email to sylmcclain@juno.com with “Subscribe Scribal News” in  the subject line.

Dana Lynn Smith, publishing consultant,  edits Publishing Tips newsletter. Subscribe to that letter here. http://texanapublishing.homestead.com/subscribe.html

Sign up for DeSilva's News, a tool writers rely on to meet their creative needs.  It includes monthly columns written by Carolyn Howard-Johnson, Bill MacWithey and Myrna Lou Goldbaum; links to free online writers courses, articles of interest, free software downloads and more.  Sign up at  Jozette's Desk - http://jozette.webs.com - or by sending an email to subscribe.desilvasnews@gmail.com. All subscribers are given special consideration for free international promotion for themselves and their work. 

Dream of being a writer? Turn that dream into reality! Find inspiration, ideas and resources for writers at Write Success,
http://writesuccess.com --and subscribe to the free biweekly newsletter to keep that inspiration coming!

Subscribe to Nadine Laman's newsletter with a sign-up box on her home page:  www.NadineLamanBooks.com She says, "My list is never shared. I do not send promotional e-mail." Find a sample at  http://www.nadinelamanbooks.com/newsletter.html. Nadine very generously includes information on her subscribers' books and services, too.


Children's writer Donna McDine offers "Write What Inspires You" newsletter. Opt-in at :
http://www.donnamcdine.com

 


Sites and Blogs
Serve, Educate and Publish

 

Are you looking for someone to host your tour or looking for help putting yours together? Stop by Gillian Felix’s Plain Talk blog http://plaintalkbm.com/.She does author interviews, and than avidly markets Facebook, Twitter, Google+, LinkedIn, Pinterest, Plurk, Fark, Tumblr, Stumble Upon, and Diaspora. She’d love to hear from you. Drop by to see just one of the many things she’s done for me (my first person essay on surmounting obstacles)  at http://www.plaintalkbm.com/life-begins-at-60/. And keep in mind that one way to connect with bloggers is to subscribe to the blog, comment frequently, and then pitch your story/interview idea.

For snappy marketing tips and the free report "How to Obtain Book Reviews," subscribe to the PR Postcard at http://www.authorscompanion.com/

Dee Rimbaud's site features free database details over 2,000 literary and genre magazines and publishers.

Freelance Writing Organization - Int'l: Thousands of free writing resources.

Writers Advice is for expert and up-to-date advice for writers from writers go to www.writeradvice.com You'll find author interviews, reviews, contests and markets and more. The site, edited by B. Lynn Goodwin is open to submissions.

Writer to Writer features tips on writing, marketing, submitting, selling and more. Regular no-fee contests.

Here is a resource built by librarians. It cites Web sites that are useful for research and more, but not purely commercial.  You can suggest a site that might be useful to librarians (perhaps your own) at: http://www.lii.org/cs/lii/create/todo

Acapella Publishing's site will guide you from the time a concept for a book is born through the successful publication and marketing of it.

Freelance Job Board and Writer's Tips from E. Lucas-Taylor provides publisher lists, freelance, how-to get started, book fairs, conferences, a wealth of links for writing and promoting YOU.

Kim Wilson edits Write From Home for the benefit of those making a career from any corner in their house.

Published. com has hundreds of links to book clubs for you to select from and then utilize in your promotion campaign.

Carrie Lynn Lyons, author of Dream Pictures, also edits Writers and Readers Network.

Research lots of magazines for writers and other related topics at www.burningvoid.com.

Learn more about Carolyn Howard-Johnson's blogs, including one that lets authors extend the life of their favorite reviews at no cost.

UCLA Writers' Program's blog Find links to many of that program's instructors' blogs there, too. One of Corey Campbell's joyous blogs on collaborating is especially interesting. (-:

SubtleTea is an online art journal focusing on--not exclusively--the written word, including artist interviews, fiction, poetry, essays, book/CD/film reviews, visual art, links, and resources. Founded by editor David Herrle. Open submissions from serious artists are welcome year-round. SubtleTea encourages exposure of diverse creators, and a new edition goes online every 2 months

Carolyn's blog, The Frugal, Smart and Tuned-In Editor (www.thefrugaledtior.blogspot.com) is an interactive blog on all things publishing.

Who's who in San Diego's vibrant writing community? Find out  here: www.WORDsd.com

Kristie Holl blogs on writer-related topics at http://institutechildrenslit.net/Writers-First-Aid-blog/  You'll want to check it out for learning opportunities. She also has a link page on her site at http://www.kristiholl.com/links.htm. You may find useful links. LongRidge, an excellent program I've taught for, is listed there.

Dallas Woodburn blogs on writing and has spearheaded a few programs to foster interest in writing among our youth. Here is a review she did of Frugal and Focused Tweeting for Retailers showing how we authors can benefit from reading books targeted to other industries.
 

Author Laura Hinds writes reviews and promotes them, too!
Here's her pre-promotion for her review of Frugal and Focused Tweeting.
Notice how she benefited from reading books that target
related industries. Also notice the Amazon carousel
in the right column. That's a great way to make buying easy
for readers and to reap some of monetary reward for your efforts.


Quick Links for Other
Helpful Pages for Writers on This Site

List of Media Release Disseminators

List of Book Publicists

List of Agents

List of Major Review Journals

List of digital (print-on-demand) printers

Writing Oriented Organizations

General Writers' Services

Event Planning

Legal Services

Illustrators, Graphic and Book Cover Designers

Sample Reader's Guide (Template)  for Fiction Writers

Sites and Blogs

Carolyn's Editing Services

How-To Books for Writers Free Content
Writers' Programs at US Universities List of Book Fairs, Tradeshows, Writers' Conferences, Conventions   Contests
List of Small Publishers FREE Muse Online Writers Conference Editors
Author-Friendly Reviewers Carolyn and Eve's Writers Retreat in Rome Event Planning
Carolyn's Consulting and Coaching Return to the Main Writers' Resources Page Sample of Writing in the Passive Voice for a Reason

Articles
Ta Da! E-books As Great Tools for Promotion

Here are two articles--actually excerpts from The Frugal Book Promoter-- on how to use E-books for promotion including the anatomy of how I promoted with an e-book! Go to Bookbuzzr.com’s blog  after March 28, 2011:

Ta Da! E-books are great tools for promotion: http://www.bookbuzzr.com/blog/book-marketing/ta-da-e-books-are-great-tools-for-promotion/

The Anatomy of a Free (Read that Promotional!) E-Book: http://www.bookbuzzr.com/blog/book-marketing/the-anatomy-of-a-free-read-that-promotional-e-book/



Buy Links for Carolyn's Books

Great Fiction
Purchase THIS IS THE PLACE
and
HARKENING at Amazon.

Great Poetry
Purchase TRACINGS (Finishing Line Press) at Amazon.

Give the gift of poetry with a chapbook
from Magdalena Ball's
and
My Celebration Series

CHERISHED PULSE: Unconventional Love Poetry
IMAGINING THE FUTURE: Ruminations on Fathers and Other Masculine Apparitions
SHE WORE EMERALD THEN: Reflections on Motherhood
BLOOMING RED: Christmas Poetry for the Rational
DEEPER INTO THE POND: Celebration of Femininity
SUBLIME PLANET: Celebrating the Planet and the Universe as Never Before

HowToDoItFrugally Series for Writers
THE FRUGAL BOOK PROMOTER, Second Edition
THE FRUGAL EDITOR
GREAT LITTLE LAST MINUTE EDITING TIPS FOR WRITERS
THE GREAT FIRST IMPRESSION BOOK PROPOSAL
 

Survive and Thrive Series of HowToDoItFrugally Books for Retailers
A RETAILER'S GUIDE TO FRUGAL IN-STORE PROMOTION
FRUGAL AND FOCUSED TWEETING FOR RETAILERS
YOUR BLOG, YOUR BUSINESS

Most of Carolyn's books are also available for the Kindle reader and
using Amazon's app, other readers, too.
 


 

 "Careers that are not fed die as readily
as any living organism given no sustenance." 
~
Carolyn Howard-Johnson

Studio photography by Uriah Carr
3 Dimensional Book Cover Images by iFOGO
Logo by Lloyd King

All Carolyn's Frugal Books Are Available on Kindle
As Well as Paperback

Helpful Books for Writers

  Helpful Books for Retailers

Poetry: The perfect inspirational gift

Fiction and Short Stories


To subscribe to Carolyn's FREE online newsletter send an e-mail.

Learn more about Carolyn's newsletter and blog.

Read past issues of Carolyn's Newsletter. 


Subscribe to
Carolyn Howard-Johnson's Sharing with Writers Newsletter

and get a FREE copy of
Great Little Last-Minute Editing Tips for Writers

"I have been a professional writer 40 years, and am also a tenured full professor of journalism. Carolyn's Sharing with Writers newsletter is  most useful for me--and for my students. I emphasize to them that while research is 90% of writing, and the actual writing is about 10%, there's another 100% out there called promotion. Carolyn shows numerous ways to get the message to the mass media."
~Walter Brasch, author and educator

"A decade of bettering writers' careers with how-tos, tips, and publishing news."


Find Carolyn on the Web

  writers retailers

Carolyn's Blogs

Sharing with Writers
All things publishing with
an emphasis on book
promotion. Named to
Writer's Digest
101 Best Website list.


The New Book Review
Great way for readers, authors, reviewers and publicists to get more
mileage out of
a great review.


The Frugal Editor Blog
This is the Frugal, Smart
and Tuned-In Editor blog.
Covers editing, grammar, formatting and more.
Get the answers you need.



Review Worm Podcast

Review-Worm

Nancy Arvizu interviews publishing experts with the aim to to promote authors, but also educate them, mostly about marketing their work. She's interviewed me twice but I especially loved the passion and inspiration in this interview. Plus it has my usual nitty-gritty ideas for writing success. And it's free!

Find at least one tip on writing, promotion or tech on every page of this Web site. 


Carolyn's Awards

Awards for Carolyn's Books, Blogs and More

The New Book Review
Named to
Online Universities'

101 Book Blogs
You Need to Read

Writer's Digest 101 Best Websites
for
Sharing with Writers blog.

 


Best Book Award for The Frugal Book Promoter (2004) and The Frugal Editor (2008) and the Second Edition of The Frugal Book Promoter (2011).

 

Reader Views Literary Award for The Frugal Editor

New Generation Award for Marketing and Finalist for The Frugal Editor

Book Publicists of Southern California's Irwin Award

Military Writers Award of Excellence for
Tracings, A Chapbook of Poetry.


A Retailer's Guide to Frugal In-Store Promotion wins author Military Writers Society of America's Author of the Month award for March, 2010

 

Gold Medal Award from Military Writers Society of America, 2010. MWSA also gave a nod to She Wore Emerald Then, a chapbook of poetry honoring mothers.

The Frugal Editor Named #! on Top Ten Editing Books list.

Finalist New Generation Book Awards 2012, The Frugal Book Promoter, Finalist 2010 The Frugal Editor,
Winner 2010 Marketing Campaign for the Frugal Editor


The Oxford Award
recognizes
the alumna who exemplifies the Delta Gamma precept of service to her community and who, through the years, devotes her talents to improve the quality of life around her.

The Frugal Book Promoter is runner-up in the how-to category for the Los Angeles Book Festival 2012 awards.

Glendale City Seal
Winner Diamond Award for Achievement in the Arts
Glendale California's Arts and Culture Commission and the City of Glendale Library.

And more than a dozen other awards for Carolyn's novel, short story collection and poetry. See the awards page on this site.


Sponsoring Site

If you love my 3D book images, you can have one done for your book, too!

Try Gene Cartwright's iFOGO
village and
3D service.

 


and four other awards.


The Free Muse Online Conference

Carolyn was cofounder of the  Free Muse Online Conference with Lea Schizas.


Carolyn's Published Works Almanac


Carolyn's Awards


Other Interests

Acting
Speaking
Travel


Carolyn's Poetry

Tracings
Celebration Series
Travel


Carolyn's Literary Works

This is the Place
Harkening
Published Shorter Works


Carolyn's How to Do it Frugally Series

For Writers
For Retailers


Publishing Tip

One way for self-publishers to make it easy for librarians and bookstore personnel to shelve their books correctly is to publish a BISAC number on their  copyright page. Find the right one for your book here.

Find at least one tip on writing, promotion or tech on every page of this Web site. 


Selling Books

Authors are often surprised to find that they are also retailers: They are selling a product. They're also often surprised that some of their most fruitful partners for book sales are retailers. My series of books for retailers will help them understand retail marketing better and this blog post from master marketer Dana Lynn Smith will be useful, too.

  Find tips on writing, promotion or tech on every page of this Web site. 


Free Content

Carolyn's  Reviews for Riters  (tm)--include reviews of her recommended books for authors. These reviews are available for reprint at no cost.  See a partial list of all the articles at the free content page of this site. For more information e-mail Carolyn.


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traditionally published authors. Great coverage for your book for twelve months plus. Our complete review and promotion package is less than $50.U.S  Contact us for complete details


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"Services for authors run by authors who understand their needs
are unfailingly the most effective. V.S.Grenier is the leader
in services for children's literature."

~Carolyn Howard-Johnson


Time to Kindle

Speaking of Promoting with E-books!
Find links for articles on how to promote
with e-books on this page.

 Buy Your Kindle Reader Here:

The Frugal Book Promoter Is Available for Kindle Readers!.


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Proud Member of. . .

www.wrwa.net


ABWA is a group of highly skilled networkering women in business.

Military Writers' Society of America

Honorary member of Publishers and Writers of San Diego.


Book Publicists of Southern California
(BPSC)  Pix: Proud Irwin Award Winners
Carolyn and Janet Goliger, l. to r.


Promotion Tip

In The Frugal Book Promoter I advise authors to beware of paying for services that traditionally have have been offered at no cost to authors. There are times when you will want to make exceptions, but in general you will not need to pay to be on the radio, to get your book reviewed, to be the host of a radio or TV program or to get an agent to read your manuscript. 

Find at least one tip on writing, promotion or tech on every page of this Web site.                                  


Carolyn's Calendar

Please click on my Google Calendar button to learn more about my upcoming UCLA Extension Writers' Program classes, my writers' conference and book fair appearances, and more.

A Selection of Past Speaking Engagements

National Stationery Show May 17-20, 2009 Jacob K. Javits Convention Center, New York, NY Consider this a business essential.

Presenter 2009, 2010

Presenter, 2008, 09, 10, 11

Panel moderator, 2007

National Span College
presenter 2002

Fellows presenter, 2007, 08

Co-sponsor and presenter,
2007, 08, 09, 10, 11

University of Dayton Erma Bombeck Writers' Conference, 2006, 2008

Sisters in Crime,
Pasadena, 2009

On the Los Angeles Valley College Campus 2012, Rancho Library 2013

Wisconsin Regional Writers Association
Presenter, Keynote 2010

Book 'Em, NC,
Three Panels 2013


Presenter, 2013

 


Keynote, 2013

Learn of more about "Carolyn's conferences" and other picks.


Proud to Support

World Wild Life
Fund

with my
book of poetry
celebrating
Earth Day

Featured in
Pasadena Weekly
Arts and Entertainment Section

All proceeds to be donated to the World Wildlife Fund


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As Featured in Publishers Weekly

This unique book is a multi award-winning book. It paints a revealing picture of America for those foreigners who will benefit from a better understanding of America. Endorsed by ambassadors, teachers and editors, it even examines our culture, customs and language.

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The Ultimate Aid
for Writers

Carolyn's multi award-winning
Frugal Book Promoter takes you from the reluctant marketer stage to a fully participatory partner for powerhouse publishers or publicists. You'll also be equipped to go it on your own!

 


 
 

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