Media Kits

Attention Press
and Other Media People!
Click Here for Recent Media Releases
 

Links for media kits:

Media Kit focused on the second edition of the Frugal Book Promoter, updated and expanded (to 416 pages!)

Media kit including Carolyn's acting and modeling at LA Casting for photogaphers, casting directors, producers and others. (Agent Tag Models, 323-602-0344)

Media kit focused on Carolyn's presentation skills for writers' conference, book fair program directors, and tradeshow planners.

Media Kit focused on Carolyn's poetry and literary works for editors, producers, agents and Webmasters.

Media kit focused on Carolyn's retail experience experience as a writer, a speaker, and founder and owner of her own small chain of retail stores.

Here is an endorsement with permission to quote from it:

Background Links

Biography
for
Carolyn Howard-Johnson

Carolyn Howard-Johnson’s several careers prepared her for promoting her own books and those of others. She was the youngest person ever hired as a staff writer for the Salt Lake Tribune—“A Great Pulitzer Prize Winning Newspaper”—where she wrote features for the society page and a column under the name of Debra Paige. That gave her insight into the needs of editors, the very people authors must work with to get free ink. Being familiar with the way news is handled helps her see how different books fit into different news cycles.

Later, in New York, she was an editorial assistant at Good Housekeeping Magazine. She also handled accounts for fashion publicist Eleanor Lambert who instituted the first Ten Best Dressed List. There she moved from reading effective media releases (then called press releases) to writing them for celebrity designers of the day including Pauline Trigere, Rudy Gernreich, and Christian Dior, and producing photo shoots for Lambert’s clients.

She has also worked as columnist, reviewer, and staff writer for the Pasadena Star-News, Home Décor Buyer, the Glendale News-Press (an affiliate of the LA Times), Myshelf.com, and others and has appeared in commercials and on dozens of TV and radio shows.

She learned marketing skills both in college (University of Utah, and University of Southern California) and as founder and operator of a chain of retail stores. That molded her understanding of how authors might best partner with retailers to affect both of their bottom lines.

Carolyn’s experience in journalism and as a poet and author of fiction and nonfiction helped the multi award-winning author understand how different genres can be marketed more effectively. She was an instructor for UCLA Extension’s renowned Writers’ Program for nearly a decade, holds an Instructor Development Program certificate from that same school,  and studied writing at Cambridge University, United Kingdom; Herzen University in St. Petersburg, Russia; and Charles University in Prague.

She turned her knowledge toward helping other writers with her HowToDoItFrugally series of books for writers. Her marketing campaign for the second book in that series, The Frugal Editor won the Next Generation Indie Best Book Award. She also has a multi award-winning series of HowToDoItFrugally books for retailers.

Howard-Johnson was honored as Woman of the Year in Arts and Entertainment by California Legislature members Carol Liu, Dario Frommer, and Jack Scott. She received her community’s Character and Ethics award for her work promoting tolerance with her writing and the Diamond Award in Arts and Culture from her community's Library and Arts and Culture Commission. She was named to Pasadena Weekly’s list of fourteen women of San Gabriel Valley women who "make life happen” and Delta Gamma, a national fraternity of women, honored with their Oxford Award.

Howard-Johnson blogs helps for writers at Writer's Digest 101 Best Website pick http://SharingwithWriters.blogspot.com.  

Carolyn is an actor who has appeared internationally in ads for Apple, Lenscrafters, Time-Life CDs, Blue Shield, Marlboro, and Disney Cruises (Japan).

Media Kit Tip:

In the Frugal Book Promoter, Carolyn Howard-Johnson advises that media kits be designed to make life easy for reviewers, editors, producers, hosts. She uses a convenient Contents page to help them find what they need, includes ready-to-print material in the kit--with permission to do so--and provides easily accessible contact information including fellow experts in the several fields she speaks on. She encourages fellow authors to download her kits to use as templates.

Find at least one tip on writing, promotion
or tech on every page of this Web site. 

Proud Member

www.wrwa.net
Honorary Member

ABWA is a group of highly skilled networkering women in business.

Military Writers' Society of America

Also, honorary member of Publishers and Writers of San Diego, Greater Los Angeles Writers Society (GLAWS), IWOSC, and Publishers Association of Los Angeles (PALA)

Book Publicists of Southern California (BPSC)  Pix: Proud Irwin Award Winners
Carolyn and Janet Goliger.