Media (Press) Room

Whether you are here
to learn more about Carolyn Howard-Johnson,
to review one of Carolyn's books,
to do a feature story or interview,
to engage her as a speaker,
to connect with her on social media
or simply to learn more about promotion or writing,
you are in the right place.

Media Kits

Attention Press
and Other Media People!

Click Here for Recent Media Releases


Links for media kits:

Media Kit focused on the second edition of the Frugal Book Promoter, updated and expanded (to 416 pages!)

Media kit including Carolyn's acting and modeling at LA Casting for photogaphers, casting directors, producers and others. (Agent Tag Models, 323-602-0344)

Media kit focused on Carolyn's presentation skills for writers' conference, book fair program directors, and tradeshow planners.

Media Kit focused on Carolyn's poetry and literary works for editors, producers, agents and Webmasters.

Media kit focused on Carolyn's retail experience experience as a writer, a speaker, and founder and owner of her own small chain of retail stores.

Here is an endorsement with permission to quote from it:


"There are not enough compliments I could give to Carolyn. She is certainly a mentor of mine and such a tremendous inspiration! What doesn't she do, and do well, after all? Talented as a writer/author, she is also an amazing marketer/promoter who is generous with her time and talent with other publishing professionals. Carolyn is a STAR in the publishing community and I give her the highest recommendation I can give to any colleague I have. If you want a passionate professional who delivers, Carolyn is your woman!"
~ Bev Walton-Porter


Background Links

Links to know more about . . .
Carolyn's events, appearances, and teaching
Carolyn's published works

Carolyn's First Person Essay "Beating Time at Its Own Game."
Carolyn's story ideas for the media

Carolyn Howard-Johnson

Carolyn Howard-Johnson’s several careers prepared her for promoting her own books and those of others. She was the youngest person ever hired as a staff writer for the Salt Lake Tribune—“A Great Pulitzer Prize Winning Newspaper”—where she wrote features for the society page and a column under the name of Debra Paige. That gave her insight into the needs of editors, the very people authors must work with to get free ink. Being familiar with the way news is handled helps her see how different books fit into different news cycles.

Later, in New York, she was an editorial assistant at Good Housekeeping Magazine. She also handled accounts for fashion publicist Eleanor Lambert who instituted the first Ten Best Dressed List. There she moved from reading effective media releases (then called press releases) to writing them for celebrity designers of the day including Pauline Trigere, Rudy Gernreich, and Christian Dior, and producing photo shoots for Lambert’s clients.

She has also worked as columnist, reviewer, and staff writer for the Pasadena Star-News, Home Décor Buyer, the Glendale News-Press (an affiliate of the LA Times), Myshelf.com, and others and has appeared in commercials and on dozens of TV and radio shows.

She learned marketing skills both in college (University of Utah, and University of Southern California) and as founder and operator of a chain of retail stores. That molded her understanding of how authors might best partner with retailers to affect both of their bottom lines.

Carolyn’s experience in journalism and as a poet and author of fiction and nonfiction helped the multi award-winning author understand how different genres can be marketed more effectively. She was an instructor for UCLA Extension’s renowned Writers’ Program for nearly a decade, holds an Instructor Development Program certificate from that same school,  and studied writing at Cambridge University, United Kingdom; Herzen University in St. Petersburg, Russia; and Charles University in Prague.

She turned her knowledge toward helping other writers with her HowToDoItFrugally series of books for writers. Her marketing campaign for the second book in that series, The Frugal Editor won the Next Generation Indie Best Book Award. She also has a multi award-winning series of HowToDoItFrugally books for retailers.

Howard-Johnson was honored as Woman of the Year in Arts and Entertainment by California Legislature members Carol Liu, Dario Frommer, and Jack Scott. She received her community’s Character and Ethics award for her work promoting tolerance with her writing and the Diamond Award in Arts and Culture from her community's Library and Arts and Culture Commission. She was named to Pasadena Weekly’s list of fourteen women of San Gabriel Valley women who "make life happen” and Delta Gamma, a national fraternity of women, honored with their Oxford Award.

Howard-Johnson blogs helps for writers at Writer's Digest 101 Best Website pick http://SharingwithWriters.blogspot.com.  

Carolyn is an actor who has appeared internationally in ads for Apple, Lenscrafters, Time-Life CDs, Blue Shield, Marlboro, and Disney Cruises (Japan).

Media Kit Tip:

In the Frugal Book Promoter, Carolyn Howard-Johnson advises that media kits be designed to make life easy for reviewers, editors, producers, hosts. She uses a convenient Contents page to help them find what they need, includes ready-to-print material in the kit--with permission to do so--and provides easily accessible contact information including fellow experts in the several fields she speaks on. She encourages fellow authors to download her kits to use as templates.

Find at least one tip on writing, promotion
or tech on every page of this Web site.

Media Appearances

See Carolyn's Recent Media Releases

Past Print Media Features:

Print Media:  NEWSPAPERS: Glendale News-Press (LA Times Affiliate): Front Page, color picture, theme tolerance. Community Forum Glendale New-Press, Featured article with picture.  Subject: Letters-to the editor response. LA Daily News: With Picture. Subject: Quasi Memoir—never too late to follow a dream; Pasadena Star News & Associated Papers: Arts and Entertainment, “Author revisits 'The Place.'” The Desert Woman; Ventura County Star, interview by Lisa Osborne, May 2008. MAGAZINES: Nevada Woman, monthly magazine, Interview by Jon Bastian with picture. UCLA Writers Quarterly, several issues; Ventura County Star, Interview by Lisa Osborne; both the Frugal Editor ; "Life's Little Banquets" (full page and cover), The Pasadena Weekly; the Frugal Book Promoter reviewed by Donna McCrohan Rosenthal for the Ridgecrest News Review, Jan. 2008,  and hundreds of reviews and interviews since 2001, The Robesonian (North Carolina), front page article by p.m. terrell, 2012; Ventura County Star, article on marketing by Lisa Osborne (http://lisa.fm). See more media academic and other appearances on this Web site.

Find a more complete list in Carolyn's media kits available with links on this page.

Note: Carolyn is an actor who has appeared in ads for Apple Computers, Lenscrafters, Time-Life CDs, Marlboro, Blue Shield, and Disney Cruises (Japan).

Carolyn (right) moderates panel on publishing at Call to Arts! EXPO, Pasadena, CA.
Panelists, l. to r.) Alexis Powers, Rolf Gompertz, Leora Krygier, Robert Stone

Social Media

Connect with Carolyn right now!

  writers retailers

 Carolyn's Social Media Room to find more links to socialize and network with Carolyn.

Subscribe to Carolyn's FREE online newsletter send an e-mail.

Learn more about Carolyn's newsletter and blog.

Credentials at a Glance

University Study Conferences  Teaching
  • University of Utah, Journalism and Education
  • Arizona State University, English Literature
  • University of Southern California (USC), BA in English Literature
  • Glendale Community College, overseas study, computer classes and general education
  • Cambridge University, Trinity College (UK), post graduate study in short story writing
  • Herzen University (St. Petersburg RU), poetry and other writing
  • Charles University (Prague, Czech Republic), writing courses
  • Certificate in Education from UCLA's Instructor Development Program, 2006
  • Instructor for UCLA Extension Writers' Program 2004 to 2014
  • Presenter at conferences in the US.
  • Workshop leader at bookstores, expos, tradeshows, etc.
  • Acting--yes, related to teaching! Local, national and international commercials for the likes of Apple, Blue Shield, Marlboro, Time-Life CDs, Princess Cruise Lines (Japan), and Lenscrafters.


Find media releases here.

Please see "Published Works Almanac" on this site for others.

Downloadable Photos

             Headshot by Uriah Carr                                          Selfie in Impeccable Office

Buy Links for Carolyn's Books

Great Fiction
HARKENING at Amazon in their new and used feature.
Both of these books are out of print. They are available only on Amazon's New and Used feature for about $1.

Great Poetry
Purchase TRACINGS (Finishing Line Press) at Amazon.
IMPERFECT ECHOES: Writing Truth and Justice with Capital Letters,
lie and oppression with Small

Give the gift of poetry with a chapbook from Magdalena Ball's
My Celebration Series

CHERISHED PULSE: Unconventional Love Poetry
IMAGINING THE FUTURE: Ruminations on Fathers and Other Masculine Apparitions
SHE WORE EMERALD THEN: Reflections on Motherhood
BLOOMING RED: Christmas Poetry for the Rational
DEEPER INTO THE POND: Celebration of Femininity
SUBLIME PLANET: Celebrating Earth and the Universe

HowToDoItFrugally Series for Writers
Second Edition

Survive and Thrive Series of HowToDoItFrugally Books for Retailers

Most of Carolyn's books are also available for the Kindle reader.
Did you know that with the Free app, Kindle can be adapted to any reader--even your PC!

"Careers that are not fed die as readily as
any living organism given no sustenance." 
Carolyn Howard-Johnson

Studio photography by Uriah Carr
3 Dimensional Book Cover Images by iFOGO
Logo by Lloyd King

To subscribe to Carolyn's FREE online newsletter send an e-mail.

Learn more about Carolyn's newsletter and blog.

Read past issues of Carolyn's Newsletter.


Frugal E-Book Tip

Kindle E-Books Aren't
Just for Kindle Anymore

Did you know that Amazon’s Kindle e-books are a low-cost/no-cost way to access books even if you don’t have a dedicated Kindle reader? You can read Kindle's e-books on smartphones, desktop computers and any e-device in between. You can even store the books on the Amazon cloud.

~ Quote from Diana Schneidman, author and marketer


To subscribe to Carolyn's FREE online newsletter send an e-mail.

Learn more about Carolyn's newsletter and blog. 

All Carolyn's Frugal Books are available on Kindle (where you can get e-books for all readers now!)  and as paperbacks.

To subscribe to Carolyn's FREE online newsletter send an e-mail.

Learn more about Carolyn's newsletter and blog.

Read past issues of Carolyn's Newsletter.


Find Carolyn on the Web

  writers retailers

Social Networks

Join me wherever.

Ideas for the Media

Carolyn's story ideas for the media

Carolyn's Blogs

Sharing with Writers
All things publishing with
an emphasis on book
promotion. Named to
Writer's Digest
101 Best Website list.

The New Book Review
Great way for readers, authors, reviewers and publicists to get more
mileage out of
a great review.

The Frugal Editor Blog
This is the Frugal, Smart
and Tuned-In Editor blog.
Covers editing, grammar, formatting and more.
Get the answers you need.

A Selection of Carolyn's Past Speaking Engagements

National Stationery Show May 17-20, 2009 Jacob K. Javits Convention Center, New York, NY Consider this a business essential.

Presenter 2009, 2010

Presenter, 2008, 09, 10, 11

Panel moderator, 2007

National Span College
presenter 2002

Fellows presenter, 2007, 08

Co-sponsor and presenter,
2007, 08, 09, 10, 11

University of Dayton Erma Bombeck Writers' Conference, 2006, 2008

Sisters in Crime,
Pasadena, 2009

On the Los Angeles Valley College Campus 2012, Rancho Library 2013,
Valley College Spring 2014

Wisconsin Regional Writers Association
Presenter, Keynote 2010

Book 'Em, NC,
Three Panels 2013

Presenter, 2013

Seminar Speaker, 2014

Keynote, 2013; 2014

Secrets of Great
Dialogue, 2015

Digging Up Memories and Bringing the Dead Back to Life

Frugal Book Promotion.
Judith Briles' Extravaganza,
Denver, CO, 2016

Philadelphia, Nov. 2017

Learn more about Carolyn's conferences.


"…enjoyable and informative marketing workshop last Sunday! You packed a lot of information and advice into six hours"
Laurie Dea Owyang, PENUSA Fellow

Carolyn's Awards

Awards for Carolyn's Books, Blogs and More

The New Book Review
Named to
Master's in English.org Online Universities'

101 Essential Sites for Voracious Readers

Writer's Digest 101 Best Websites
Sharing with Writers blog.


Best Book Award for The Frugal Book Promoter (2004) and The Frugal Editor (2008) and the Second Edition of The Frugal Book Promoter (2011).


Reader Views Literary Award for The Frugal Editor

New Generation Award for Marketing and Finalist for The Frugal Editor

Book Publicists of Southern California's Irwin Award

Military Writers Award of Excellence for
Tracings, A Chapbook of Poetry.

A Retailer's Guide to Frugal In-Store Promotion wins author Military Writers Society of America's Author of the Month award for March, 2010


Gold Medal Award from Military Writers Society of America, 2010. MWSA also gave a nod to She Wore Emerald Then, a chapbook of poetry honoring mothers.

The Frugal Editor Named #! on Top Ten Editing Books list.

Finalist New Generation Book Awards 2012, The Frugal Book Promoter; Finalist 2010 The Frugal Editor;
Winner 2010 Marketing Campaign for the Frugal Editor

The Oxford Award
the alumna who exemplifies the Delta Gamma precept of service to her community and who, through the years, devotes her talents to improve the quality of life around her.

The Frugal Book Promoter is runner-up in the how-to category for the Los Angeles Book Festival 2012 awards.

Glendale City Seal
Winner Diamond Award for Achievement in the Arts
Glendale California's Arts and Culture Commission and the City of Glendale Library,

And more than a dozen other awards for Carolyn's novel, short story collection and poetry. See the awards page on this site.

Proud Member

Honorary Member

ABWA is a group of highly skilled networkering women in business.

Military Writers' Society of America

Also, honorary member of Publishers and Writers of San Diego, Greater Los Angeles Writers Society (GLAWS), IWOSC, and Publishers Association of Los Angeles (PALA)

Book Publicists of Southern California (BPSC)  Pix: Proud Irwin Award Winners
Carolyn and Janet Goliger.