Carolyn Loves to Teach,
Speak, and Act
Find information on her seminars, panels, workshops, radio, podcasts
keynotes here. Use them to learn more.
Hire her to come share her
enthusiasm for all things publishing and
marketing with the audience you
are determined to please!
I met [Carolyn
Howard-Johnson] at the Erma Bombeck Writer’s Workshop back
in ’06, and found her
to be one of the most fascinating
of the whole conference!
...I have all her books in
the “frugal” series—and every writer should, as well.
~ Marsha Toy Engstrom, author and conference attendee
I really enjoyed
your presentation yesterday and learned so much my ears are
three inches farther apart.
~ Mar Preston, Author of
No Dice, Rip
Off, & Payback
and attendee at
the California Crime Writers Conference, 2013
"Your talk was not only informative
but also inspirational."
~ Libby Grandy, California Writers Club and
author of Desert Soliloquy and other fiction.
The multi award-winning author of fiction, poetry
HowToDoItFrugally series of books for writers
others boost their writing or retailing careers.
Robin Quinn, Dan Poynter,
and Carolyn enthuse about their panel
for Publishers Association of Los Angeles, PALA
(an associate of IBPA)
Fellow actors may
want to learn more about
marketing themselves as actors at Casting Network's
Why Hire a Professional Speaker
For Your Conference,
Tradeshow or Convention?
inspiration and information
based on practical experience. . .
hire a professional speaker
to bring something new to your audience!
Howard-Johnson commands attention.
Howard-Johnson is credible.
has experienced what her audience needs to know.
has written books on pertinent topics.
has a history of speaking, sharing, and training.
Carolyn Howard-Johnson's professional and personal life
Her passion for her subjects resonates with the
audience you want to reach.
Your audience will get more than
inspiration; they will get smart, hard how-tos on to put them on the
path to success.
Carolyn Howard-Johnson customizes a presentation or workshop for your
event or you can choose a proven one from a variety of subjects. Reach
"Carolyn Howard-Johnson was invited faculty for our recent writers'
conference. While it's small and intensive, the Las Vegas Writer's
Conference attracts authors, agents, publishers, and editors from all
over the country. While we
were confident that Carolyn's sessions would
be good, I'm delighted to report that they were really superb! As a
forty-year veteran of book and magazine editing (and myriad writer's
conferences), I wondered what I would take away from her "Writing
Sparkling Dialog" session. What a pleasure to hear the authors, both
published and aspiring, madly absorbing and responding to some truly
excellent advice. Her two-part session on frugal book promotion
was wonderfully informative on an instantly practical level, with very
useful handouts. Here in Southern Nevada I am editing a number of brave
self-publishing authors, and this information is invaluable to them.
Given the staffing and budget cuts of commercial publishers these days,
this knowledge is also essential for those with good book contracts and
Carolyn is also generous with her non-session time, willing to
participate on panels and speak at length with participants. She will
most certainly be invited back to our conference."
editor and coplanner, Las Vegas Writer's
"You were a hit!"
~ Leslie Schwartz, director of PEN USA's Emerging Voices Program
"Carolyn Howard-Johnson is a wonderful addition to any writers'
workshop. Her knowledge and enthusiasm make her an attendee favorite!"
~ Tim Bete,
Director, University of Dayton's Erma Bombeck Writers' Workshop,
right, Author Donna Shepherd and Carolyn after Carolyn's presentation at
Dayton University's Erma Bombeck Conference, 2006)
"Carolyn Howard-Johnson is every seminar planner's dream speaker. A
long-time successful retailer and former owner of multiple stores,
Carolyn's no-nonsense information and easy-to-follow tips make her one
of the retail industry's most knowledgeable and helpful resources--on
subjects ranging from promotions to inventory control, how to hold a
successful sale to empowering in-store personnel. In front of an
audience, she is poised yet approachable, articulate yet down-to-earth;
she offers in-depth advice which may be immediately put to use in retail
stores large and small."
Founder/Director, Retail Training Program, AMC Trade Shows Media/Buyer
Education Director, California Market Center
talk was wonderful and I have spent the morning going through your books
and am thrilled with them. They are just what I have been looking for as
guides through the promotion and editing jungles I have para-sailed
into. I did want to mention that ... for you to have essentially gone
home 'empty-handed' [sold all of your books] was a huge statement about
your work and your validity.
~ Rita Keeley
Brown, California Writers Club-San Fernando Valley and memoirist
I wish I could clone you!
Silverman radio expert and host of
"Fran Alive" at BlogTalkRadio
Praise from Attendees
Carolyn's Seminars and Speaking
"(I) was so glad I got to sit in on your session…It was simply the most
informative workshop I've ever been to. And your book is going to
be, as Gordon Kirkland promised, tattered in short order. " ~
Brown, attendee Erma Bombeck Writers' Workshop at Dayton University,
"Thank you for such a rich and fast-paced class."
Chris Meeks, author, UCLA instructor
and student UCLA Weekend Promotion Seminar
"You were a big success - everyone loved you today! They were most
complimentary. You should be feeling terrific if the vibes are working…"
Whelker, Program Director, P.E.O.
Craig Wilson of USA Today at the Erma Bombeck Conference, 2008.
Celebrating Carolyn's birthday. Tim Bete, conference director,
thought you might like to see a portion of an email I received this
morning from a writer I met at the Workshop. You were a hit with her,
too: 'I found the session with Carolyn Howard-Johnson to be the
single most useful seminar I've ever attended. The last time I went to a how
to publicize your writing seminar, it was an hour-and-a half of
name-dropping from some guy from LA. When someone finally asked
what they could do to promote their novel, he said unless it had a
tie-in to someone famous, nothing. It was good to hear there are
things you can do -- maybe not media blitzes, but at least something to
get a little press.'"
Anonymously from an
attendee at the Erma Bombeck Writers' Workshop at Dayton University,
came away with inspiration and knowledge I never expected to glean (not
to mention the extensive handout information)."
Michael J. Wallach,
student and author, UCLA Weekend Promotion Seminar
audio class awoke a spark in me that had simmered to a mere
sizzle. Your audio, listening to your voice, made me feel a part of your
own promotional gang and for this it is I who would like to thank you.
Schizas, reviewer for The Muse Book Reviews and editor of
"You provided step-by-step information that I can use right away to
advance my career. Your workshop was AWESOME!
Dorothea Helms, The
Writing Fairy and attendee Erma Bombeck Writers' Workshop, 2006
"It was a delight to attend your workshop
at the Erma Bombeck Conference this past weekend. I'm just about to
launch my Web site and e-newsletter, so your branding information came
just in the nick of time. I'll be making some changes to my site with
the information you shared."
Karen Bryant, author
and workshop attendee, 2006
"…enjoyable and informative marketing workshop last Sunday! You packed a
lot of information
and advice into six hours" ~
Laurie Dea Owyang,
"Your chat (on writing dialogue) was terrific and your answers were
crystal clear and encouraging."
Priya Lyengar, author
and attendee The Muse Online Writers Workshop
Carolyn chatting with some attendees on
her presentation "Poetry: Don't Let It
Molder in a Drawer! Publish It!"
Seventy-two attendees at the Glendale
Carolyn Howard-Johnson . .
been interviewed on more than 300 radio and TV stations (see the
Events and Appearances
has appeared in
national commercials for Time-Life Music
the Ages, Lenscrafters, Disney Cruise Lines (Japan), Marlboro, Blue
Apple print, nationally and internationally.
was a finalist
on Norwegian Cruise Lines Star Search for a poetry reading.
is a frequent
Writers' conferences (see Publicity and Appearances in the
Carolyn's media kit)
Shows including The California Gift Show, California Market Center, Expo
America (Pasadena), National Stationery Show, and
the LA Mart
Professional organizations like Small Publishers of North America
(SPAN), American Board of Hypnotherapy and Book Publicists of Southern
clubs, community clubs and libraries (see the link to Carolyn's media
kit (below) and for more go to to the Events and Appearances page.)
appeared on more than 300 radio programs including good old live
radio as well as streamed, online radio. They include programs
hosted by Raleigh Pinsky, Yvonne Perry, Rob Batista, Kim McMillon,
Lois P. Jones, Dorothy Thompson, Francine Silverman, Penny
Sansevieri. Topics range from poetry to business to editing to
writing to marketing to retailing.
". . . a
powerful interview. It was fun and rewarding to the
Gasiorowski, "Mr90DayGoals," host of PowerTalk at
Carolyn on KPFK Poetry Cafe (90.7 in
hosted by Lois P. Jones.
UCLA Teacher Training
Carolyn earned UCLA's Instructor
Development Program Certificate
of Completion, 2005.
Carolyn was an
instructor for the UCLA Extension's Writers'
renowned Writers' Program for nearly a decade.
She has also presented at many writing
sponsored by US universities and others.
UCLA Extension and other
university programs -- both online and on campus -- are the
best way to find professional quality classes and avoid
Carolyn is often asked a guest
speaker for other instructors:
Carolyn with UCLA Master Instructor Pam Kelly
at her UCLA
Extension class on speaking, May, 2008.
She also frequently served as a guest
for Eve LaSalle Caram
who teaches for UCLA, Cal State University
and Los Angeles Community College.
Eve is the winner of
UCLA Writers' Program Best Instructor of the Year award.
Media kit focused
on Carolyn's presentation skills
for writers' conference
and book fair program directors, casting agents, and tradeshow planners.
Howard-Johnson judges newsletter and speech competitions.
and poetry, and literary
Carolyn has judged for
Mold, New Mileu" contest for writers of fiction
Sponsored contests on her own in in partnership with
Business Women's Association's national newsletter
Here Carolyn judges speakers
master speech instructor
Unsolicited Praise for
[Participants and planners] lauded you…for the one who really gave deep attention to the task."
Shelby, Pres., American Business Women's Association
Carolyn for reasonable rates.
Carolyn Howard-Johnson has nearly three decades’ experience planning and
implementing trade show seminars. She has appeared on more than 300
radio and TV programs. She speaks on subjects related to This Is the
Place, Harkening: A Collection of Stories Remembered, Tracings, and
the Frugal Book Promoter: How to Do What Your Publisher Won't and
and her HowToDoItFrugally series of books for retailers. Recently she
has partnered with the National Stationery Show and Gift Shop Magazine
for tradeshow seminars and Webinars. More information on her retailing presentations are available.
Build Prestige, Publicity and Profitability
More Retailing Seminar Titles Available on
Writing, Publishing, and Other
Savvy Marketing for Authors: It’s Never Too Late—or
Early—to Hone Your Promotion Skills Because they don't face the
realities of today's publishing world well before their books are
released, even authors with superbly written books and prestigious
publishers may find themselves facing unpleasant marketing surprises.
This seminar will help writers brand themselves rather than "sell
books." Carolyn Howard-Johnson shares her experience as a former public
relations professional and as the primary promoter of her own four
books. You'll learn to constructing the marketing framework for your
book's success; this plan can help you land an agent and publisher and
may be used later by you--the author--your publisher or the PR
professional you hire. Even seasoned authors will learn practical
approaches to book promotion they never knew existed.
Bring the Dead Back to Life Using Your Genealogy and New
Publishing Technology Now you’ve done the research, what next?
Carolyn gives 10 quick and easy ways that anyone can turn family history
into bedtime reading for kids from one to 100.
Fighting Cultural Division with a Pen The most
recent census made “cultural division” the newest buzzword. Carolyn
talks about her life’s passion, fighting subtle prejudice before it
explodes into news-making destruction.
Danger Ahead: Losing Women’s Rights in the New
Millennium California voted to rescind their affirmative action
statutes. US foreign aid was withdrawn from countries that offer family
planning services to their under privileged. Recent studies showed that
the gap between salaries for men and women has improved little since the
50s. Carolyn reminisces about what it was like to nurture a career
against political and cultural odds, and shares her concern that women
under 30 may forget women’s history and let their new rights
How You May Be Wrong About Mormons There is
widespread misunderstanding about the Mormons and the state of Utah
because people hesitate to ask. Carolyn lovingly shares questions she
has been asked about her home state and takes questions from the
audience. Since "Big Love" began to air this topic has been popular with
Polishing A Novel Involves More than Removing the
Blemishes Carolyn shares nifty little tricks of the trade for
tweaking a novel that come from articles she has written like “How to
Make Leaden Adverbs into Metaphorical Gold” for Span's national
Use Your Writing Skills to get Free Publicity
Carolyn was a publicist for Eleanor Lambert Agency in New York and did
publicity for her own retail chain of stores. She is the author of THE
FRUGAL BOOK PROMOTER: HOW TO DO WHAT YOUR PUBLISHER WON'T and has
written articles on publicity for Home Décor Buyer and others. She’ll
share secrets about how writers can use their own writing to garner
Toward Writing Poetry that Editors Will Want to
Publish: 10 Tips that Work Many writers are intrigued by poetry
but never learn the secrets for making it work for them.
Jump-start Your Credibility: Publish a Book!
Entrepreneurs and professionals are finding it harder to get the
exposure they need to grow their businesses. Ta Da!! Enter the world of
publishing. It is easier and more important than ever before to use the
prestige that accompanies "Being an Author" as an entree to FREE print
space and air time. Carolyn Howard-Johnson will convince you that you
must publish, put you on the road to making intelligent choices for your
book and help you assure its success and that of your practice/business
with new approaches to FRUGAL promotion
Writing Dialogue that Sparkles and other workshops
on the elements of writing both fiction and nonfiction.
Workshops and dramatic readings are also available.
program, and tradeshow planners,
radio and TV hosts, and others who need expert speakers
Click Here for
Recent Media Releases
Links for media kits:
Resume focused on Carolyn's acting and
modeling at LA
Casting for photographers, casting directors, producers and others.
(Agent Tag Models, 323-602-0344
Media kit focused
on Carolyn's presentation skills
for writers' conference,
book fair program directors, and tradeshow planners.
Media Kit focused on Carolyn's writing for editors, producers, agents and
focused on Carolyn's retail
experience as a writer, a
speaker, and founder and owner of her own small chain of retail stores.
to know more about
Carolyn's Events, Appearances and Teaching.
to know more about
all Carolyn's Published Works.
for story ideas
for the media.
for Carolyn's first
person essay, "Beating Time at Its Own Game."
In The Frugal Book Promoter: How to Do What Your Publisher
Won't, Carolyn Howard-Johnson advises those who want to
promote anything from a business to a book to hit the
speaker trail. It is worth it to make an effort to overcome
stage fright for the satisfaction teaching and sharing with
others brings you. Speaking is a more effective
promotion tool than book fairs, book signings, or paid
advertising (among others).
Find at least one tip on writing, promotion, or
tech on every page of this Web site.
Buy Links for
The Frugal Retailer Blog
Carolyn shares nearly three decades of
retailing experience with
an emphasis on marketing.
Sharing with Writers
All things publishing with
an emphasis on book
promotion. Named to
101 Best Website list.
The New Book Review
Great way for readers, authors, reviewers and publicists to get more
mileage out of
a great review.
The Frugal Editor Blog
This is the Frugal, Smart
and Tuned-In Editor blog.
Covers editing, grammar, formatting and more.
Get the answers you need.
Awards for Carolyn's Books, Blogs and More
The New Book Review
Master's in English.org Online Universities'
101 Essential Sites for Voracious
Writer's Digest 101 Best Websites
for Sharing with Writers blog.
Best Book Award for The Frugal Book Promoter (2004) and The Frugal Editor (2008)
and the Second Edition of The Frugal Book Promoter
Reader Views Literary Award for The Frugal Editor
New Generation Award for Marketing and Finalist for The Frugal Editor
Book Publicists of Southern California's Irwin Award
Military Writers Award of Excellence for
Tracings, A Chapbook of Poetry.
A Retailer's Guide to Frugal In-Store Promotion wins author Military
Writers Society of America's Author of the Month award for March, 2010
Award from Military Writers Society of America, 2010.
MWSA also gave a nod to
She Wore Emerald Then,
a chapbook of poetry honoring mothers.
Named #! on Top Ten
Editing Books list.
New Generation Book Awards 2012,
The Frugal Book
Promoter; Finalist 2010
The Frugal Editor;
Winner 2010 Marketing Campaign for the Frugal Editor
The Oxford Award
alumna who exemplifies the Delta Gamma precept of
service to her community and who, through the years,
devotes her talents to improve the quality of life
Book Promoter is runner-up in the how-to category for
Los Angeles Book Festival 2012
Winner Diamond Award
for Achievement in the Arts
California's Arts and Culture Commission and the City of
And more than a dozen other awards for Carolyn's novel, short story collection and poetry.
See the awards page on this site.
"You've just impressed the hell out of
me. I was reading your email on the group, then saw your sig file. I
so rarely follow someone's sig file to their home page, to their
publisher's page, and I've never then gone ahead and bought the book,
but I just did it with you. I don't know what the difference is between
your book and the thousands of sig files I see each day..."
~ Tracy Cooper-Posey, author
of Heart of Vengeance
& Writers of San Diego offers high quality programs for its
members, but one equal to Carolyn Howard-Johnson's dynamite talk
on promoting your book, is mighty hard to imagine!"~Jim
"[Carolyn] provides affordable
common-sense strategies for getting your work the attention it
deserves, and her energy is contagious."
Donna McCroohan Rosenthal, program director of the East Sierra
Branch, California Writers Club
"It was so nice sit in on your session. I learned as much in
the portion of your session that I attended as I did in all
the others combined! You're not only a wealth of
information, but you're just a delight to talk with..."
~ Mindy Hoffbauer,
Professional Explainer, and Attendee of the Erma Bombeck
Writers' Workshop, 2008.
tick off the gatekeepers: Great editing counts," was
the most useful session of the conference for me.
Olsen, Erma Bombeck Writers' Workshop attendee,
It was great
meeting you and putting a face with the book
that has been so helpful in helping me market my
speaker and humor writer and The Accidental
"If you don’t feel that you are possibly on the edge of humiliating
yourself, of losing control of the whole thing, then probably what
you are doing isn’t very vital. If you don’t feel like you are
writing somewhat over your head, why do it? If you don’t have some
doubt of your authority to tell this story, then you are not trying
to tell enough."
John Irving, author
Find at least one tip on writing, promotion, or
tech on every page of this Web site.
Free Muse Online Conference
Carolyn cofounded the
Free Muse Online Conference
with Lea Schizas.
Selection of Carolyn's Past
2008, 09, 10, 11
Panel moderator, 2007
National Span College
Fellows presenter, 2007,
Co-sponsor and presenter,
2007, 08, 09, 10, 11
University of Dayton Erma
Bombeck Writers' Conference, 2006, 2008
Sisters in Crime,
Los Angeles Valley College Campus 2012, Rancho
Valley College Spring 2014
Wisconsin Regional Writers Association
Presenter, Keynote 2010
Three Panels 2013
Seminar Speaker, 2014
Keynote, 2013; 2014
Secrets of Great
Digging Up Memories and Bringing the Dead Back to
Judith Briles' Extravaganza,
Denver, CO, 2016
Philadelphia, Nov. 2017
Radio Host Rob Bastista
says,"Just listened to the show and it was fantastic! You
should be on terrestrial radio or have a show on SiriusXM.
You are great at what you do."
~ Rob Batista, host of Funky Writer Radio Show
Awards for Carolyn's aid to
better writing and
Winner Reader Views Award for Best
Winner USA Book News Award
Finalist Next Generation Book Awards
Winner Next Generation Book Awards for the
Marketing Plan for that book
Honorable Mention from Dan Poynter's Global
Book Publicists of Southern California (BPSC)
coveted Irwin Award
Carolyn Also Speaks
on Topics of Interest to Poets
Cover art by Vicki
Thomas, Poetry by Magdalena Ball and Carolyn Howard-Johnson
Pulse is full of poems that describe love from the eyes and
hearts of young and old. We see love in its youthful stage, stirring the
hearts of man and woman alike and tying a bond that even death cannot
break. As we continue reading, we understand that love deepens into an
awesome, but quiet joy as the couple grows older. These poems renew our
faith in love as they remind us of our own experience with this most
sought after emotion."
Lucille P Robinson for
Third in the Celebration
of Chapbooks with Magdalena Ball,
Imagining the Future is written expressly for fathers "and
other masculine apparitions."
She Wore Emerald Then is a book of Moods of Motherhood:
thirty poems by award-winning poets Magdalena Ball and Carolyn
Howard-Johnson, with original photography by May Lattanzio. A
beautifully presented, tender and strikingly original gift book, ideal
for Mother's Day or any day when you want to celebrate the notion of
motherhood in its broadest sense. Share this collection with someone
Red: Christmas Poetry for the Rational on this Web site.
is an e-chapbook and paperback
published in the time-honored
of poets everywhere.
This collection of
ecologically oriented poems traverses a wide terrain, moving
from the loss of species to the beauty of the natural world,
from drought to the exploration of alternative planets. It's
an exhilarating collection that breaks boundaries and leads
the reader deep into the personal heart of perception.
Released by award winning poets Carolyn Howard-Johnson and
Magdalena Ball to celebrate Earth Day, this is a collection
of poetry that weaves the personal with the universal.
Photograpy by Ann Howley.
“Whatever your age these
poems celebrating women will
speak to you of times to look forward to or to remember. These are not
poems to be read once. They will stay with you forever.”
~ Nancy Famolari, author.
Tracings is winner of the Military Society of
America's Award of Excellence and named to the Compulsive Reader's Ten
Best Reads of 2005
Imperfect Echoes is
Carolyn's newest poetry book. Writing Truth and Justice with Capital
Letters, lie and oppression with Small.
Cover and interior
art by Richard Conway Jackson
All proceeds go to Amnesty International