HowToDoItFrugally Books Presents
Series of Books for Retailers
a veteran retailer for retailers and already winning accolades!
Retailer's Guide to Frugal In-Store Promotions
How-To Increase Profits And Spit
In The Eyes Of Economic Downturns Using Thrifty
Events And Sales Techniques
Retailers need more than crossed fingers to get and keep customers.
In-store promotion--everything from in-store branding to events--is the most effective and economical way to do that.
A Retailer's Guide to Frugal
In-Store Promotions gives retailers the benefit of Carolyn Howard-Johnson's nearly three decades experience as founder and manager of her own
chain of stores, a stint as a New York publicist, and as a retail consultant and journalist. It is the first in the Survive and Thrive series
for retailers in her USA Book News award-winning HowToDoItFrugally.com books.
Guide to Frugal In-Store Promotions was named best business book
award by USA Books News and is a Military
Writer's Society of America gold medal
Retailers looking for help with
editing their blogs, their Web
sites, and their business letters
The Frugal Editor
fine companion to
Guide To Frugal In-Store Promotion.
Just substitute the word "book" for
"my store" and retailers will find
most editing helps will work for
store owners and their staffs!
Focused Tweeting for Retailers
Tweaking Your Tweets and Other Tips for Integrating Your Social Media
Retailers don't want to be left in the dust
created by competitors who are active social
networkers. Even big business finds that Twitter is one of the most effective means of reaching large numbers of eager customers
and communicating with them. But there is a knack for using it effectively. This
Frugal and Focused Tweeting for Retailers book gets
novices on the right Tweeting track and inspires veteran Tweeters with pin-point perfect Tweeting ideas and methods for integrating their
efforts with everything they do online and in their stores.
read Frugal and Focused Tweeting], I’m having so
much more FUN on twitter now!"
~ Nanci Arvizu,
host of Page Readers on Blog Talk Radio
Frugal and Focused Tweeting's
online book launch was powered
by Aggie Villaneuva of Promotion a la Carte
including reviews, interviews, opinion, and more.
Your Blog, Your Business
A Retailer's Frugal Guide to Getting Customer Loyalty
And Sales-Both In-Store and Online
Blogging is an essential part of a retailer's online marketing plan, yet many retailers avoid it because
they dread its intricacies, the time it may consume in their busy schedules, or the unease they feel about finding meaningful material.
Your Blog, Your Business addresses those fears with nitty-gritty, practical ideas for minimizing each of them. It helps businesses-large
or small, online or off-set up a blog, integrate it with their other social networks, and manage it frugally. It gives retailers the benefit
of Carolyn Howard-Johnson's nearly three decades experience as founder and manager of her own chain of stores and stints as a New York
publicist, a retail consultant and journalist. She also runs several blogs of her own and contributes to countless others. It is the second
in the Survive and Thrive series for retailers in her USA Book News award-winning HowToDoItFrugally.com books. Her blog for the retail trade
her a coach
To order in
paperback or as an e-book from
books were launched at
The National Stationery Show
Center in New York where Carolyn served on the buyer education
faculty. Frugal and Focused Tweeting and Your Blog, Your Business
are sponsored by
Gift Shop Magazine
Others are Saying
Endorsement for Frugal and Focused Tweeting
The use of social
media by retailers is tricky business. Frugal and Focused Tweeting
for Retailers details practical strategies for retailers to connect
with their target audience in a way that delights them, builds
relationships, and creates a sense of community with people of like
interest. It will help you not only drive new traffic to your site,
but it will also help you create a loyal following of repeat clients
. . . It’s a treasure trove of information."
~ MaAnna Stephenson,
Web site training and designs and author of BlogAid's series of
books on tech aspects of sites www.Blogaid.net.
Endorsement for In-Store Promotions
"This book is just what retailers need to help them through
this economy. Step-by-step with nearly no money at all!"
Debra Gold, acknowledged expert in buyer education for the
retail industry and President of Gold & Company
“Experts say that when business is slow, the last budget one
should trim is advertising. The Guide to Frugal In-Store
Promotions lets a retailer have their promotions and do it
without spending much money.”
~ Robert Ricciardi, President
of well-known gift supplier, About Face.
“In 35 years in the industry, there are only
a handful of retailers I have observed reach
the success level of Carolyn Howard-Johnson.
There is only one thing you need to learn
from her to succeed... everything she says!”
~ Randy H. Eller, industry speaker, business
consultant and President Eller Enterprises,
Carolyn Howard-Johnson has
nearly three decades of retail experience plus oodles more in
the fields of journalism, public relations, publishing, and
marketing into this Survive and Thrive series of books. She
consults in the three Ps: publishing, promotion, and publicity
and is the author of the multi
series of books for writers and award-winning books of fiction
She founded and
operated stores ranging from home décor to gifts to antiques and
other collectibles. She owned and operated the souvenir shop at
the world renowned Santa Anita Race Track. During that time, she
served on the boards of directors of the malls where her stores
were located, of the boards of cooperative catalogs her stores
utilized, and on the board of the California Gift Show. She
speaks at retail industry conferences including The National
Stationery Show, The California Gift Show, The California Mart
and the LA Mart and has written articles for LA Mart, Home
Decor Magazine and others. She puts this world of experience in
retailing to work for you with this series of Survive and Thrive
books or in private consultation sessions.
was named by members of the California Legislature Woman of the
Year in Arts and Entertainment and American Women Business
Association (ABWA) Impact Council’s Woman of the Year. Find more
information on her speaking in the retailing industry and others
here. Learn more
about her other awards.
The Frugal Retailer Blog
Carolyn shares nearly three decades of
retailing experience with
an emphasis on marketing.
Sharing with Writers
All things publishing with
an emphasis on book
promotion. Named to
101 Best Website list.
The New Book Review
Great way for readers, authors, reviewers and publicists to get more
mileage out of
a great review.
The Frugal Editor Blog
This is the Frugal, Smart
and Tuned-In Editor blog.
Covers editing, grammar, formatting and more.
Get the answers you need.
Carolyn's how-to books and
books are available on Kindle.
Click here to buy the big, powerful Kindle I love with free (Frugal!)
WiFi (Now in Paperwhite!):
Awards for Carolyn's Books, Blogs and More
The New Book Review
Master's in English.org Online Universities'
101 Essential Sites for Voracious
Writer's Digest 101 Best Websites
for Sharing with Writers blog.
Best Book Award for The Frugal Book Promoter (2004) and The Frugal Editor (2008)
and the Second Edition of The Frugal Book Promoter
Reader Views Literary Award for The Frugal Editor
New Generation Award for Marketing and Finalist for The Frugal Editor
Book Publicists of Southern California's Irwin Award
Military Writers Award of Excellence for
Tracings, A Chapbook of Poetry.
A Retailer's Guide to Frugal In-Store Promotion wins author Military
Writers Society of America's Author of the Month award for March, 2010
Award from Military Writers Society of America, 2010.
MWSA also gave a nod to
She Wore Emerald Then,
a chapbook of poetry honoring mothers.
Named #! on Top Ten
Editing Books list.
New Generation Book Awards 2012,
The Frugal Book
Promoter; Finalist 2010
The Frugal Editor;
Winner 2010 Marketing Campaign for the Frugal Editor
The Oxford Award
alumna who exemplifies the Delta Gamma precept of
service to her community and who, through the years,
devotes her talents to improve the quality of life
Book Promoter is runner-up in the how-to category for
Los Angeles Book Festival 2012
Winner Diamond Award
for Achievement in the Arts
California's Arts and Culture Commission and the City of
And more than a dozen other awards for Carolyn's novel, short story collection and poetry.
See the awards page on this site.
Click on the logo below to see an example of Reno Lovison's trailer for
my Survive and Thrive Series of books.
Broadcast for reasonably priced and thoroughly professional
video book trailers.
goodness for the Web: Retailers can utilize the
marketing power it affords them by cross promoting and
interlinking everything they do online--from their blogs
to their Web sites.
Find at least one tip on writing, promotion, or
tech on every page of this Web site.