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Please note:

  •  Most of my books are available for Kindle. Find the links below. 

  • If you want to order autographed copies, e-mail me. Shipping is free.

  • I believe in frugality! And I'm really green. To that purpose, your book (s) or items will be packed in recycled materials.

  • Please note a gift of poetry (scroll down to the e-book version of Cherished Pulse) is yours for the asking with a purchase of any book from this page.

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Survive and Thrive
Books for Retailers


A Retailer’s Guide To Frugal In-Store Promotions
How to Beat Out Competitors to Make Your Store
The Go-To Place in Your Community

Award: USA Book News Finalist, business; Military Writers Society of America Author of the Month, 2010; Military Writer's Society of America Gold Award.

Buy direct from author, autographed:

Retailers need more than crossed fingers to get and keep customers. In-store promotion—everything from in-store branding to events—is the most effective and economical way to do that. This book gives retailers the benefit of Carolyn Howard-Johnson’s nearly three decades experience as founder and manager of her own chain of stores, a stint as a New York publicist and as a retail consultant and journalist. It is the first in the Survive and Thrive series for retailers in her USA Book News award-winning books.  For more information a review and a book trailer.      ISBN: 9781441467249


  • Order direct from Amazon if you prefer.                                                         

  • Order for Kindle Reader direct from Amazon.

  • Order an e-book direct from the publisher.


Frugal and Focused Tweeting for Retailers
How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Evens and Sales Techniques

Twitter is the Web phenomenon of the decade even though many say they "don't Get it," and even those who think they do "get it" appear to be missing a lot in terms of using it to market effectively. It is much more than a tell-all tool! This book will:

1 . Tell you how to set up a Twitter account easily
2.  Tell you how to keep it simple. What you can't ignore at the peril of poor marketing and what you can get away without doing just fine, thank you.
3.   Give you ideas on what you can tweet about--and guidelines for how much personal, how much marketing!

4. Help you get over your fear of marketing (or over being shy about writing tweets) by giving you examples of tweets with critiques (can you believe!) for you to learn from.
5. Help you with tips for keeping the time you spend on tweeting (and other social media) to a minimum.
6. Show you how to harness the power of an entire online campaign, both in terms of reaching your audience and in saving you tons of time.
7. Nope. Not every Twitter app known to Tweetdom! There are some 70,000 of them at last count. Only tried-and-true ones, the ones you need.
EAN: 9781451546149

  •  Order in paperback direct from Amazon if you prefer.                                                         

  • Order for Kindle Reader direct from Amazon.

  • Order an e-book from the publisher.

Your Blog, Your Business
The Frugal Retailer's Guide to Getting Customer Loyalty And Sales, Both In-Store and Online

Blogging is an essential part of any marketing plan, yet many avoid it because they simply don't know how to use it to their advantage of they fear the time it will take to maintain. Your Blog, Your Business convinces you of its importance, shows you how to cut the time it will take, and how to make it even more powerful by integrating it into an online media campaign. ISBN: 9781451591040

  • Build a blog in five easy steps.
  • Minimize the time it takes to manage a blog.
  • Know what you can blog about.
  • Integrate your blog with other social media--easily!
  • Manage your blog frugally (read that "FREE," except for your time!)


  • Order direct from Amazon if you prefer.  

  • Order for Kindle Reader direct from Amazon.

  • Order an e-book from the publisher.

The Multi Award-Winning
Books for Writers

The Frugal Editor:
Put Your Best Book Forward to Avoid Humiliation and Ensure Success

Awards: Winner USA Book News Award, Reader Views Literary Award, New Generation Marketing  


 Buy direct from author, autographed:

There are gremlins out there determined to keep your work from being published, your book from being promoted. They -- resolved to embarrass you before the gatekeepers who can turn the key of success for you -- lurk in your subconscious and the depths of your computer programs. Whether you are a new or experienced author, The Frugal Editor will help you present whistle-clean copy (whether it's a one-page cover letter or your entire manuscript) to those who have the power to say "Yea" or "Nay."  ISBN: 9780978515874


  • Order on Amazon in paperback.                                                

  • Order the Kindle Edition from Amazon.


The Frugal Book Promoter:
How to Do What Your Publisher Won’t

Awards: Winner USA Book News Award, Book Publicists of Southern California's Irwin Award 

Buy direct from author, autographed:

For only a few cents a day The Frugal Book Promoter assures your book the best possible start in life. Full of nitty - gritty how - tos for getting nearly-free publicity, Carolyn Howard-Johnson, an instructor for UCLA’s Writers’ Program, shares her professional experience as well as practical tips gleaned from the successes of her own book campaigns. She tells authors how to do what their publishers can’t or won’t and why authors can often do their own promotion better than a PR professional.
ISBN: 193299310X

A recommendation from Feather Schwartz Foster, author.
Packed With Wonderful Information!  For anyone who has written a book of any kind - this is a must-have, and must-keep guide! Every chapter is filled with insights and how-tos and a whole bunch of where to finds!

  • To order on Amazon in paperback.

  • To Order a Kindle Edition from Amazon.


Great Little Last-Minute Editing Tips for Writers
The Ultimate Frugal Booklet for Avoiding Word Trippers
and Crafting Gatekeeper-Perfect Copy

Whether you've just started blogging or have begun writing a full book, you know you've forgotten some of the homonyms you learned in fourth grade! And how long has it been since you addressed wordy constructions? How about the difference between unbreakable grammar rules and style choices. This little booklet is no designed to tell you everything! I mean, who wants to read a dictionary, page by page! But the Great Little Last-Minute Editing Tips for Writers is a fun start, written with some humor, to get you started thinking about (and remembering!) all the little things that will keep you from making embarrassing errors in your writing. 
Paperback EAN-13: 9781450507653
Kindle Edition EAN:


Booklet Series: Only $6.95



The Great First Impression Book Proposal
Everything You Need To Know To Sell Your Book in 20 Minutes or Less


The perfect learning experience for those who want to wow an editor or agent in no time flat with only $6.95 out-of-pocket and 20 minutes out of a busy schedule.

This booklet is the result of author Carolyn Howard-Johnson's extensive work with clients who hate writing book proposals but hate learning how to write them even more. She found herself coaching them through the process rather than doing it for them, for who could possibly recreate the passion an author feels for his or her own book better than the author?  In doing so, she found she had written a booklet--not a tome--that took her clients only about twenty minutes to absorb. Voila!  The Great First Impression Book Proposal was born.
1453690956 EAN-13: 9781453690956  Kindle Edition EAN: B0042JT1TG

Booklet Series: Only $6.95

To order an E-book from publisher.
To order a copy for your Kindle. Only $2.99.
To order a paperback on Amazon. 


Fiction and True Short Stories


This is the Place:
A Novel Based on a True Story

Awards: Eight awards including Sime-Gen's Reviewer's Choice


Buy direct from author, autographed:

“When you live amidst beauty sometimes you don’t recognize discrimination
and, if you do, you prefer not to acknowledge it.”

A young journalist realizes that because she is half Mormon and half Protestant she is not suitable material for love. She delves into her Mormon heritage and journals her way through prejudice into redemption. She learns to mend her own life when she finds she cannot mend her world. This novel, set in Salt Lake City in the 50s, reveals not only complexities of the heart but the secrets of what some consider a mysterious place and culture. "This is the Place" has won eight awards including the Critics' Choice award.    ISBN:1588523521

"Howard-Johnson strengthens her novel with behind-the-scenes details of Mormon life and history in a book suitable for all collections, particularly those where . . . Orson Scott Card's religious books are popular" ~ Library Journal


To order on Amazon. Click on the New and Used button.


Harkening: A Collection of Stories Remembered

Awards: Three Awards including a New Millennium finalist for one of the stories                                                                                                             


Harkening explores the little white lies and solemn truths that one charming, idiosyncratic family loves to repeat. Each story is stitched to the next to become a saga of their sojourn from Michigan through a vanishing railroad town in New Mexico, then into Utah and finally (and happily), to a place where individuality can thrive. Harkening won three awards including Word Thunder's Excellence in Writing award. ISBN 1591295505                                                                         


  • To Order on Amazon. Click on the New and Used button.



A Chapbook of Poetry

Awards: Award of Excellence Military Writers Society of America,
Compulsive Readers 10 Best List


Tracings touches chords--both major and minor--for readers interested in nostalgia, tolerance, culture and aging. The author traces her life's experiences and for her it feels like "a movie reel running backwards." Tracings was named to the Compulsive Readers' Ten Best Reads list. This little chapbook comes with a navy satin ribbon bookmark, perfect for gift giving. Published by Finishing Line Press.   ISBN:1599240173



Celebration Series
Poetry Chapbooks
Written with Magdalena Ball

She Wore Emerald Then
Reflections on Motherhood,
A Chapbook of Poetry

Co-Authored with Magdalena Ball
Photography by May Lattanzio

Awards: USA Book News Finalist, poetry;
Military Writers Society of America, honorable mention, poetry.

"[Both] poets continue to write poems that don't sound either like banal Hallmark cards or the bitter-at-dysfunctional-family jeremiads that habitually torture MFA writing workshop participants." ~Kristin Johnson, screenwriter and founder of the Warrior Poets Project

She Wore Emerald Then is a collaboration on the subject of motherhood by award-winning poets Magdalena Ball and Carolyn Howard-Johnson, both of them mothers and daughters. They worked together on a book of love poetry called Cherished Pulse to the acclaim of reviewers. She Wore Emerald Then is illustrated with tender photographs by artist and poet May Lattanzio.  As it happens, it was released the week of death of Carolyn's mother—a fitting tribute. When ordered from this site it comes with a yellow satin ribbon bookmark. Self-Published in the fine tradition of poets everywhere.ISBN: 1438263791 ISBN 13: 978-1438263793  


Imagining the Future
Ruminations on Fathers and Other Masculine Apparitions

Coauthored by Magdalena Ball
Cover and interior photography by Ricky Ian Gordon,

Carolyn Howard-Johnson and Magdalena Ball conceived Imagining the Future for the men in their lives (and yours)--men who aren't particularly disposed to clichéd sweetness and light; men who prefer bone truths and 24K sentiment. And the women who prefer it that way, too.  We know real and rational poetry can be meaningful, can open discussions that lead to more meaningful relationships. So, for birthdays, Father's Day, or any occasion you gift special men in your life, we hope you'll try tucking this book into an envelope, maybe try adding a white daisy and let it stand as the best inexpensive and thoughtful gift you've ever given to him. ISBN: 144997774X   EAN:   978144997740

Only $6.95--Little more than most greeting cards, less than some.

Cherished Pulse,
Unconventional Love Poetry

Coauthored with Magdalena Ball
Cover art by Vicki Thomas

Awards: USA Book News finalist for poetry

 ISBN: 1438263791 ISBN 13: 978-1438263793  

Carolyn calls this unsyrupy love poetry. It is part of the Celebration Series she and Magadalena Ball offer poetry lovers in place of traditional cards--for about the same price. For  Willie Elliott  says it is “snapshots of love by two gifted poets.”

Only $6.95--Little more than most greeting cards, less than some.



Blooming Red
Christmas poetry for the rational.

Coauthored with Magdalena Ball
Cover art by Vicki Thomas

Blooming Red Part of the Celebration series by Carolyn Howard-Johnson, this little $6.95 book was written with passion and love for those who understand all the ramifications of the holiday that dominates that dominates celebrations throughout most of the English-speaking world. It is a lovely tuck-in gift that goes beyond the typical greeting card and is available in quantity discounts  to use a holiday greeting by contacting the authors  at



Here are two audios of Maggie reading some poems from her section of this chapbook.
She has amazing British/Aussie diction.

Only $6.95--Little more than most greeting cards, less than some.

Free E-Book With Purchase

Cherished Pulse:
An E-Book of Unconventional Love Poetry

Coauthored by Magdalena Ball
Watercolor art by Vicki Thomas

Proudly self-published in the time-honored tradition of poets everywhere.

Available FREE as a gift with the purchase of any book on this page. It's the honor system. You buy and you help yourself. Seriously.

Cherished Pulse is Carolyn's and Magdalena Ball's first collaboration. It has been called "a chapbook of unsyrupy poetry" and was illustrated with the reproductions of watercolors by California artist Vicki Thomas. Learn more about Cherished Pulse on this site. 

Download Instantly.

Click and Order Any of Maggie and Carolyn's Poetry Books

Buy Links for Carolyn's Books

Great Fiction
HARKENING at Amazon.

Great Poetry
Purchase TRACINGS (Finishing Line Press) at Amazon.

Give the gift of poetry with a chapbook
from Magdalena Ball's
My Celebration Series

CHERISHED PULSE: Unconventional Love Poetry
IMAGINING THE FUTURE: Ruminations on Fathers and Other Masculine Apparitions
SHE WORE EMERALD THEN: Reflections on Motherhood
BLOOMING RED: Christmas Poetry for the Rational
DEEPER INTO THE POND: Celebration of Femininity
SUBLIME PLANET: Celebrating the Planet and the Universe as Never Before

HowToDoItFrugally Series for Writers

Survive and Thrive Series of HowToDoItFrugally Books for Retailers

Most of Carolyn's books are also available for the Kindle reader and
using Amazon's app, other readers, too.


 "Careers that are not fed die as readily
as any living organism given no sustenance." 
Carolyn Howard-Johnson

Studio photography by Uriah Carr
3 Dimensional Book Cover Images by iFOGO
Logo by Lloyd King

All Carolyn's Frugal Books Are Available on Kindle
As Well as Paperback

Helpful Books for Writers

  Helpful Books for Retailers

Poetry: The perfect inspirational gift

Fiction and Short Stories

To subscribe to Carolyn's FREE online newsletter send an e-mail.

Learn more about Carolyn's newsletter and blog.

Read past issues of Carolyn's Newsletter. 


Come Learn, Come Share!

Check April, June, Sept. and October for Active Months



Subscribe to
Carolyn Howard-Johnson's Sharing with Writers Newsletter

and get a FREE copy of
Great Little Last-Minute Editing Tips for Writers

"I have been a professional writer 40 years, and am also a tenured full professor of journalism. Carolyn's Sharing with Writers newsletter is  most useful for me--and for my students. I emphasize to them that while research is 90% of writing, and the actual writing is about 10%, there's another 100% out there called promotion. Carolyn shows numerous ways to get the message to the mass media."
~Walter Brasch, author and educator

The newsletter has a poetry corner to help poets with resources and craft.

Newsletter Endorsements

Unsolicited Endorsements: Because of your newsletter, I am now scheduled to go on a 15-night cruise in the Caribbean over Christmas holidays (FREE!). And, I'm on my way to having a brand for all my products. I'll be unveiling soon and writing you about the specifics later (when I have a little more time). And I have a new and improved query letter to send out to agents and publishers when I'm ready! I can seriously say that I wouldn't have gained so much for so few dollars without your timely and informative advice. Thank you, Carolyn.
~ Allyn Evans

 "Carolyn, from one newsletter publisher to another, I just wanted to let you know how super your newsletter is. I know how much work goes into these things, and yours is one of the very best---consistently chock fully of meaty tips---a must for authors and publishers! ~
Joan Stewart, The Publicity Hound

"Wow, Carolyn!!  Your newsletter is no less than a gestalt of successful marketing, and a spur for the rest of us to get out
and line up those appearances"

Patti Kokinos, author Angel Park: A Novel

"[Carolyn Howard-Johnson's newsletter is] definitely one of the most helpful newsletters for writers out  there!"~ Jill Ronsley, Sun Editing and Book Design.

"So, about 12 months ago, I began to read about do-it-yourself book publicity. One of the best books I came across was "The Frugal Book Promoter: How to do what your publisher won't" by Carolyn Howard-Johnson. If you're looking for 'nitty-gritty how-tos for getting nearly free publicity,' this is the book for you."
Tim Bete, Director, Erma Bombeck Writers' Workshop

Find more on Carolyn's newsletter, blogs and other services on this site.

Find Carolyn on the Web

  writers retailers

While You're Browsing...

Find at least one promotion, writing, or tech tip on every page on this site. Happy browsing and collecting!

Carolyn's Blogs

Sharing with Writers
All things publishing with
an emphasis on book
promotion. Named to
Writer's Digest
101 Best Website list.

The New Book Review
Great way for readers, authors, reviewers and publicists to get more
mileage out of
a great review.

The Frugal Editor Blog
This is the Frugal, Smart
and Tuned-In Editor blog.
Covers editing, grammar, formatting and more.
Get the answers you need.

Site Sponsors

Click on the brown icon for a trailer on Carolyn's Survive and Thrive series of books for retailers.

Authors Broadcast for reasonably priced and thoroughly professional video book trailers.




Careers that aren't fed die as readily as any living organism given no sustenance. ~CHJ

Commit yourself to reading at least two-or three career-growing books a year.

  Find tips on writing, promotion or tech on every page of this Web site. 


Carolyn's Awards

Awards for Carolyn's Books, Blogs and More

The New Book Review
Named to
Online Universities'

101 Book Blogs
You Need to Read

Writer's Digest 101 Best Websites
Sharing with Writers blog.

Best Book Award for The Frugal Book Promoter (2004) and The Frugal Editor (2008).

Reader Views Literary Award for The Frugal Editor

New Generation Award for Marketing and Finalist for The Frugal Editor

Book Publicists of Southern California's Irwin Award

Military Writers Award of Excellence for
Tracings, A Chapbook of Poetry.

A Retailer's Guide to Frugal In-Store Promotion wins author Military Writers Society of America's Author of the Month award for March, 2010

Gold Medal Award from Military Writers Society of America, 2010

And more than a dozen other awards for Carolyn's novel, short story collection and poetry. See the awards page on this site.

Proud Member of

ABWA is a group of highly skilled networkering women in business.

Military Writers' Society of America

Honorary member of Publishers and Writers of San Diego.

Book Publicists of Southern California
(BPSC)  Pix: Proud Irwin Award Winners
Carolyn and Janet Goliger, l. to r.

Published Works Almanac

Other Interests


Carolyn's Poetry

Celebration Series

Carolyn's Literary Works

This is the Place
Published Shorter Works

Carolyn's How to Do it Frugally Series

For Writers
For Retailers



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~Carolyn Howard-Johnson