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Multi Award-Winning
How To do It Frugally
Series
of Books for Writers
Each of Them Is a Frugal Ticket
To Selling, Marketing
and Editing your Books.
Winner USA Book News Business Book!
"Howard-Johnson has the comforting tone of a mentor and
writes with the precision of a surgeon."
~ Francine Silverman, author, editor, author's advocate
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The Frugal Book Promoter,
Second Edition!
 The new edition of The Frugal Book Promoter
is bigger (nearly twice as big!) and updated. Find what's new on
its very own page! This edition
even has its own subtitle to reflect the broader audience it appeals to. It is
Ta Da! How to get nearly free publicity on your own or by partnering with
your publisher. But it still has all the award-winning qualities of the
first edition (see below), maybe even more!
The Frugal Book Promoter is runner-up in the
how-to category for the
Los
Angeles Book Festival 2012 awards.
Global Ebooks Award Honorable Mention for
The Frugal Book Promoter, Second
Edition, 2012
"I’ve
followed every one of Carolyn's suggestions for
my award-winning book,
The Written Word, so I’m confident
I’ll gain every bit of exposure possible from
this award. I learned long ago to do exactly as
Carolyn says if I want to succeed and do it
frugally."
~ Aggie Villanueva, bestselling
award-winning author and director of Book
Promotion at
Promotion a la Carte
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The Frugal
Book Promoter, first edition, was also named best business book
award by USA Books News and the Irwin Award,
awarded by the Book Publicists of
Southern California for its marketing
campaign. |
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Whether your publisher assigns zero dollars to
your book’s promotional campaign or thousands,
The Frugal Book Promoter assures it the best
possible start in life. The author, a former publicist, provides no-nonsense basics to build your media kit, media release and a knock-'em-dead
mailing list that will be more effective than any you could buy. Pick and choose from dozens of ideas for promotions that she developed or
refined through two extensive book campaigns of her own. Several are sure to match your pocketbook and personality.
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The Frugal
Editor There are gremlins out there determined to keep your work from being published, your book from being promoted.
They —resolved to embarrass you before the gatekeepers who can turn the key of success for you —lurk in your subconscious and the depths of
your computer programs. Whether you are a new or experienced author,
The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and
Ensure Success will help you present whistle-clean copy (whether it's a one-page cover letter or your entire manuscript) to those who have
the power to say "Yea" or "Nay." It is a USA Book News award winner. |
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The Frugal Editor was named best business book award by USA Books News and Reader Views Literary.
The New Millennium awarded the book a finalist medal and Carolyn's promotion campaign for this same book was given its top marketing award. |
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Great
Little Last-Minute Editing Tips for Writers Great Little Last-Minute Editing Tips for Writers is a handy
little (but magic!) booklet that will help you avoid the gremlins lurking in your writing--the ones determined to embarrass you. You'll feel more
secure when you send out your blog posts, your business and query letters, or your manuscripts to those who can help build your career.
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The Great
First Impression Book Proposal:
Everything You Need to Know About Selling Your
Book in Twenty Minutes or Less
A
new edition of a
time-saving way to put your
best book forward to agents and publishers!
"Howard-Johnson writes with the experience of a
professional
and the candor of a best friend who doesn’t want
you to fall on your face."
~Jennifer Akers, reviewer for MyShelf.com
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You Are
Invited... |
| ...to explore
Carolyn Howard-Johnson's multi award-winning
how-to marketing books for
retailers. Authors are retailers, too! They sell books. The more authors know about
retailing, the easier it is to partner with retail stores on
workshops, book signings, seminars and other events. |
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Endorsement
for
Carolyn's Newsletter
an extension of Frugal Book Promotion knowledge: |
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"The text-based Sharing with Writers e-newsletter
published by Carolyn Howard-Johnson, author of
the Frugal Book Promoter and other truly insightful
tomes, is probably the best electronic publication
that comes across my screen."
~~~
"Sharing with
Writers is always loaded with practical tips and
advice. It takes me only seconds to implement the
ones that hold promise for my books, and many of
those I’ve tried have led to definitive results like
more traffic to my Web site, participation in a new
online venue or more exposure to libraries and the
book buying trade. The newsletter provides a
by-product of camaraderie with other authors and
promoters in the community that reads Sharing with
Writers, sharing motivation among the members."
~Peggi Ridgway, author, Successful Website Marketing and
Wordpix Solutions,
Web Design & Hosting,
Brochures, Newsletters & Books
To Subscribe to
"Sharing with Writers,"
click here.
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What
Others are Saying
About
Carolyn's Books for Writers |
HowToDoItFrugally Series of Books for Writers
“Having paid
thousands in tuition to learn what you have provided in your
HowToDoItFrugally series of books for retailers, I can tell
you right now, they are priceless! Great work!”
~ Anne L.
Holmes, Boomer in Chief, National Association of Baby Boomer
Women,
www.BoomerWomenSpeak.com
{Carolyn
Howard-Johnson is} an incessant promoter who develops and
shares new approaches for book promotion.
~ Marilyn Ross, Founder, Small Publishers North America and
author of books on publishing
The Frugal
Book Promoter
"If you're going to
read only one book to get other people to read your book, it should
be The Frugal Book Promoter."
~ Tim Bete, director of Dayton
University's Erma Bombeck Writers' Workshop and author
The Frugal Book
Promoter. I love it. Most authors don’t have deep pockets for
publicity, promotion and marketing; this is the kind of information
we need! The chapter on the perks available on Amazon is a perfect
example of the kind of practical advice offered—the kind that took
me months to discover.
~ Rolf Gompertz, author, veteran publicist for NBC and 30 year UCLA
Extension instructor in marketing
I thought I knew
all there is to know about promotion but this book has taught me so
much.
~ Mary Anne Raphael,
author of How to Survive as a Freelancer
“Great book! My
copy {of The Frugal Book Promoter} looks like a porcupine, so many
pages are flagged with great tips to try.”
~ Karin
Ireland, author, motivational speaker
Howard-Johnson has
the comforting tone of a mentor and writes with the precision of a
surgeon. ~ Francine Silverman, editor
Bok Promotion Newsletter
I'm thrilled with
all the helpful info and I like they way the book clearly defines
the various parts makes it much easier to use as a reference.
~ Vicki Malone, Publicist, Red Engine Press
Carolyn
Howard-Johnson's advice in Frugal is like having your own private
tutor, writing coach, PR person, English teacher, salesman of the
year, marketing agent and, once you've talked to her, cheerleader,
all rolled into one. They ought to bottle her energy and sell it.
I'll take ten bottles. Uh ... Make that twenty.
~Georgia Richardson, AKA Queen Jaw Jaw, author, A Funny Thing
Happened on the Way to the Throne
The Frugal Editor
The Frugal Editor
is like having a dear writer friend who's computer-savvy and a
wonderful editor share all her secrets and tips for success with you
- useful, entertaining, valuable.
~ Tara Ison, author and past
director of Antioch University's Writers' Program
"Nothing demonstrates
professionalism like a well-edited submission. Follow Carolyn
Howard-Johnson's clear, step-by-step self-editing approach for
Putting Your Best Book Forward
and you'll submit like a pro."
~
Gregory A. Kompes, conference
coordinator, Las Vegas Writer's Conference
“Good
editing is like honest business accounting: If you don’t
have it, you end up with a mess.
The Frugal Editor
is a must for the novice writer who needs to make that ideal
first impression and the writer with a tenth book hitting
the shelves who has become complacent about his brilliant
prose.” ~ Kristin Johnson, author and
writing consultant.
"Carolyn, I can't put the book down. It's not a
one time read. It will take several times for it
to sink in. Also I want to go to all the URLs'
you mention. I feel like I'm back in school and
I love it. "
~Sylvia
K. Hamilton, author The Kahills of Willow
Walk
"What
a beautiful job . . . outstanding.
"You
wrote this book, as you always do, in
layman’s language. Since you’re speaking in
my everyday vernacular, if I read your book,
I won’t have any excuse for writing badly,
will I? No more dangling whatevers, no more
ineffective passives. You can make me the
best-read writer in town."
~ Peggi
Ridgway, Wordpix for Websites, Books,
Flower Market Projects & More
I’ve long recommended John Kremer’s 1001
Ways to Market Your Books, but until now, I
didn’t have many other “staples” to
recommend to new authors looking for
publicity.
~ Jenna Glatzer, author of
Make a Real Living as a Freelance Author
Great Little Last Minute Editing Tips
By
creating a guide designed specifically to get writers past
gatekeepers, Carolyn Howard-Johnson has created something of
unmatched value: usage advice that cuts through the
contentious world of grammar to offer real help. Writers
polishing their manuscripts and query letters will find
Howard-Johnson’s guide more useful than Strunk and
White."
~June Casagrande, author of
Grammar Snobs Are
Great Big Meanies (Penguin).
For a sample
of Carolyn's multi award-winning short
stories. |
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Buy Links for
Carolyn's Books |
"Careers
that are not fed die as readily
as any living organism
given no sustenance."
~
Carolyn Howard-Johnson
Studio photography by
Uriah Carr
Logo by
Lloyd King
All Carolyn's Frugal Books Are
Available on Kindle
As Well as Paperback
Helpful Books for Writers
Helpful
Books for Retailers
Poetry: The perfect inspirational gift
Fiction and Short Stories
To
subscribe to Carolyn's FREE online newsletter send an
e-mail.
Learn more about Carolyn's
newsletter and blog.
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Subscribe to
Carolyn Howard-Johnson's Sharing with Writers Newsletter
and get a FREE copy of
Great Little Last-Minute Editing Tips for Writers
"I have been a professional writer 40 years, and am also a
tenured full professor of journalism. Carolyn's Sharing with
Writers newsletter is most useful for me--and for my
students. I emphasize to them that while research is 90% of
writing, and the actual writing is about 10%, there's another
100% out there called promotion. Carolyn shows numerous ways to
get the message to the mass media."
~Walter Brasch, author
and educator.
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Carolyn's Blogs |
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Sharing with Writers
All things publishing with
an emphasis on book
promotion. Named to
Writer's Digest
101 Best Website list.
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The New Book Review
Great way for readers, authors, reviewers and publicists to get more
mileage out of
a great review.
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The Frugal Editor Blog
This is the Frugal, Smart
and Tuned-In Editor blog.
Covers editing, grammar, formatting and more.
Get the answers you need.
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Website Sponsor |
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As Featured in Publishers Weekly
This unique book is the perfect book to help
immigrants and those who need better English
skills to deal with Americans. You'll love the
chapter on language and accent reduction. And
love even more how the author uses idioms
throughout the book--and explains them!
Available on
Amazon bookstores worldwide, at Vroman's in
Pasadena and other fine bookstores. |
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Tip |
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For information about how
authors can make their case to retailers for letting them
host book signings or workshops (and how retailers can boost
profits by partnering with authors) check Paul Bruno's
Career Czar® radio program. The show is available for
download.
In the meantime, listen
to his other shows at at the
show's blog.
Or E-mail
Paul and ask to
be on the show's notification list for free podcasts. The
more you know
about retailing,
the better position you'll be in to
convince them to host you!
Find at least one tip on promotion, writing, or tech on every page of
this Web site.
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Writers Resources |
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Find tips on writing, promotion, or tech
on every page of this Web site. Look for the little
green and gray boxes. You'll also find articles on different
aspects of writing on related pages. |
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Time
to Kindle |
Carolyn's How-To and Poetry
Books Are Available on Kindle.
Click here to buy the big, powerful one that I love:
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Endorsement |
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I
thought I'd respond to you as soon as I finished
your book, which I thought would be a day or so
since I'm a quick reader, but I've been underlining
and underlining and it's limitless, this book of
yours. Thank you so much! I've got so many good
ideas for promotions that I hadn't known of, such as
corporate gifts and mailing lists.
~ Mridu
Khullar Relph, Freelance Journalist and Author |
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Site
Sponsor |
Allbooks Review
is
the review and author promo source for POD
AUTHORS as well as
traditionally published authors. Great
coverage for your book for twelve months
plus. Our complete review and promotion
package is less than $50.U.S
Contact
us for
complete details
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Find
Carolyn on Pinterest |
Authors! I repin your
books to my boards when you repin mine to yours!
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Order Your
Frugal Book Promoter Personalized and Autographed |
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Unsolicited Endorsement for The Frugal Book Promoter |
"As a first-time novelist, I felt like promoting
and marketing were beyond my budget and skillset.
I would never have dreamed that so much of what
I needed to know was in a single, no-nonsense
and easy to read package! Thank you, Carolyn,
for making me feel like this is within my
reach!" ~ Dan Haight, author of
Flotilla
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Carolyn's Awards |
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Awards for Carolyn's Books, Blogs and More The New Book Review
Named to
Online Universities'
101 Book Blogs
You Need to Read
Writer's Digest 101 Best Websites
for Sharing with Writers blog.
Best Book Award for The Frugal Book Promoter (2004) and The Frugal Editor (2008)
and the Second Edition of The Frugal Book Promoter
(2011).
Reader Views Literary Award for The Frugal Editor
New Generation Award for Marketing and Finalist for The Frugal Editor
Book Publicists of Southern California's Irwin Award
Military Writers Award of Excellence for
Tracings, A Chapbook of Poetry.
A Retailer's Guide to Frugal In-Store Promotion wins author Military
Writers Society of America's Author of the Month award for March, 2010
Gold Medal
Award from Military Writers Society of America, 2010.
MWSA also gave a nod to
She
Wore Emerald Then,
a chapbook of poetry honoring mothers.
The Frugal
Editor
Named #! on Top Ten
Editing Books list.
Finalist
New Generation Book Awards 2012, The Frugal Book
Promoter, Finalist 2010 The Frugal Editor,
Winner 2010 Marketing Campaign for the Frugal Editor
The Oxford Award
recognizes
the
alumna who exemplifies the Delta Gamma precept of
service to her community and who, through the years,
devotes her talents to improve the quality of life
around her.
The Frugal
Book Promoter is runner-up in the how-to category for
the
Los Angeles Book Festival 2012
awards.
Nominated: Diamond Award
for Achievement in the Arts
Glendale
California's Arts and Culture Commission and the City of
Glendale Library.
And more than a dozen other awards for Carolyn's novel, short story collection and poetry.
See the awards page on this site.
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