Content is King (Or
Any Good Reviewer Will Tell You So!
Once published, twice shy . . . or where, oh
where, to begin promoting!
After the euphoria of being published, reality
quickly sets in for most authors. Now the book has to be promoted! The
task seems daunting, and often, can be debilitating to bank accounts.
But book promotion doesn’t have to be a drain,
emotionally or financially for authors. There are trailblazers
who’ve learned from their own hard-won experiences, willing to share
shortcuts and how to make sound decisions when it comes to book
promotion. Three of these savvy, trailblazer authors have created an
audio book series titled A Do-It-Yourself Guide to Promotion Easy and
Cheap. The entrepreneurial authors are Allyn Evans, founder of
Queen Power; Marilyn Peake, children’s fantasy author and editor of
The Golden Goblet newsletter; and Carolyn Howard-Johnson,
award-winning author of the Frugal Book Promoter: How to Do What Your
Publisher Won’t Do.
This audio book is the culmination of a teleclass
hosted by Allyn Evans and conducted with the other two authors. The
material covers two primary areas: “How to Use Radio Publicity,” and
“How to Arrange Radio Interviews Cheaply.” The authors bring a common
sense approach to their advice and tips, garnered from participating
collectively in some 400-radio interviews. The book’s format is one of
give and take among the three, as they share actual sources, resources
and the names of receptive radio hosts and sites. There is even a
question and answer segment included in the book.
The information provided is particularly helpful
for those who’ve written works of fiction. As Marilyn Peake (The
Fisherman’s Son) explains, “You have to have an angle to get on the
radio. In Peake’s case, because she has a master’s degree in clinical
psychology, her angle was “overscheduled children.”
Both authors believe radio shows and interviews are
a great way to gain exposure and publicity. Carolyn Howard-Johnson
shares many ideas on how to find and build a list of potential radio
stations to contact. She explains how to do a search on the Internet
for program and interview sources. Her valuable tips are truly
shortcuts that if followed, will save authors’ time and frustration.
Howard-Johnson brings a wealth of tips on ways to build branding and
gain exposure. The author also lists some of these from time to time in
her newsletter Sharing With Writers.
audio book in the promotion series is in MP3/Audio format and available
at no cost—a definite bargain. It also can be purchased as a CD
for a modest cost from
Tri-Studio. Authors who are determined to make it in a very
competitive marketplace should definitely tune-in and turn on to A
Do-It-Yourself Guide to Promotion Easy and Cheap. The audio book
is a “keeper.”
Review of a promotional audio
from Ilona Hegedus,
Promote or Perish! The Greatest Myth of Publishing
(Episode 2 of 30)
Presenters: Carolyn Howard-Johnson, Kathe Gogolewski and Joyce Faulkner
Moderator: Allyn Evans
Genre: Self Help - Non-Fiction
Audio Duration: 60 Minutes
Originally published by Double Dragon.
Now available from Tri-Studio.
I first heard about
Tri-Studio audio classes when
the first class, A Do-It-Yourself Guide To Promoting Easy And Cheap!
became available as a free download. I also knew that one of the
instructors was Carolyn Howard-Johnson, author of The Frugal
Book Promoter: How To Do What Your Publisher Won't, an excellent
book for writers, and this really made me interested.
Carolyn Howard-Johnson is an instructor at UCLA's Writers'
Program and has many years of experience both as a publicist and also as
an author promoting her own books, which became award-winning
best-sellers. Together with four other authors (Allyn Evans, Joyce
Faulkner, Kathe Gogolewski, ...), she has coproduced a series of audio classes
with three author women. They call themselves the Audio Divas.. Those who
wish to know more about the publishing industry can greatly benefit also
from the advice and anecdotes of the other four authors, as they also
have a lot to share.
Promote or Perish! The Greatest Myth of Publishing is the second
in the series of audio classes for writers. In this programme,
Carolyn Howard-Johnson uses an excerpt form her book,
The Frugal Book Promoter,
to introduce the listener to several myths of the publishing world and
the reality behind them. She talks about issues related to advertising,
traditional and POD publishing, book tours, ebooks, getting reviews and
the importance of branding... Kathe Gogolewski, author of the
children’s novel, TATO talks about the ways of getting the
However, not all the audio classes are on self-promotion and book
promotion. The classes are equally divided into three categories:
writing, technology related to writing, and book promotion. The
URL's mentioned in the programme are also included in the related
These authors give personal accounts of their efforts to promote
their work, which makes the programm a really interesting and useful
one for all authors who would like to do the same. Available at
The Divas' series of
audios are at