author of the HowToDoItFrugally series of books for writers
and the Survive and Thrive series of books for retailers.
She consults with writers to help them write, shop, and
promote their books.
She consults with retailers to help them brand their stores and market
It is her warm, accepting approach to finding what marketing is best for
your personality, your pocketbook, and your product or service (and yes,
stores and books are usually both products and services of one kind or
another!) that makes her so appreciated by her clients.
Why Hire a Publicity Consultant
When a full scale promotion campaign for your book or
required (and it always is), you
hire a professional
to help you plot your campaign.
One hour with
Carolyn Howard-Johnson will:
educate you to the need for publicity (publicity is free as compared
to advertising which costs money!).
show you why free is even better than paid.
give you resources to get you started and keep you going.
give you the tools to write great query letters and
media releases so you can get exposure from radio and TV appearances, feature
articles, blogs and other places on the Web.
equip you to partner with a publicist or marketing person assigned
to you by your publisher or the one you hire on your own.
give you guidelines for hiring
the right publicist if you choose to go that route.
save you thousands of dollars whether you choose to manage your own
publicity campaign or hire it done.
Tailors Your Promotion to:
will also work to improve the voice in your proposals or
other writing, not change it. She will help you cut the time you
spend on blogging, tweeting, and other online promotion in half.
Howard-Johnson is credible because:
has experienced what her clients need to know in most genres (novel,
short stories, poetry and nonfiction and retailing).
has published every which way (traditionally, self-published,
subsidy-published. She has published trade paperbacks, e-books, and booklets.
She has been published in newspapers, magazines and literally
hundreds of Web sites and blogs).
she has worked as a publicist and journalist. That means she knows
how to appeal to both sides of the fence in your search for
she is a
UCLA Extension instructor.
The Frugal Book Promoter, winner of USA Book News
Best Professional Book 2004 and the Irwin award as well as several
books on marketing for retailers.
she wrote the multi award-winning
and, yes, editing does have something to do
with marketing, especially writing effective query letters,
proposals, Web site copy, blogs, and more.
she won Book Publicists of Southern California's Irwin Award and the
New Millennium Award for Marketing.
Carolyn Howard-Johnson's professional and personal life exemplify the
American Dream. Her passion for the worlds of PR and publishing resonates with
her clients. They leave sessions emotionally charged and ready to
She passes on contacts and leads for
you to pursue.
Carolyn Howard-Johnson customizes her consulting time with you. Reach
So, why consult rather than hire it
because you know your product
(book, store, service) better
than anyone else and a good, content-laden consult is all you need
to get you going.
because you are more passionate
about your product than anyone else which means that your efforts will
bear more fruit than someone else's.
because much of what many
publicists do for you can easily be done yourself including getting radio,
TV, and speaking gigs. And features with bloggers and media editors.
because you have a Rolodex of
your own. Building it for yourself will bode well for every
project you undertake from this moment forward. she'll show you how
to do this more effectively and use it more effectively.
because Carolyn consults to save
you money, she doesn't try to sell you more than you need.
Contact Carolyn by
consulting with client Catherine Yesayan
working on her memoir in progress.
the Mac screen is the e-cover of Carolyn's Amazon Short,
First Impression Book Proposal"--soon to be a paperback and e-booklet.
Avoid Internet scams. UCLA Extension and other
university programs -- both online and on campus -- are the
best ways to find professional quality classes and to get
references for professional services. Beginners often have
no way to know if they are being given accurate information,
so even personal references pale by comparison to having a
bona fide university vet the expertise of those providing
them with resources and career-building information.
Find at least one tip on writing, promotion or
tech on every page of this Web site.
Credentials at a Glance
University of Utah,
Arizona State University, English literature
University of Southern California (USC), BA in English Literature
Glendale Community College, overseas study and basic computer
Cambridge University, Trinity College (UK), post graduate study in
short story and writing
Herzen University (St. Petersburg RU), poetry and other writing
Charles University (Prague, Czech Republic), writing courses
Certificate in Education from UCLA's Instructor Development Program,
Instructor for UCLA Extension Writers' Program since 2004
Presenter at conferences in the US.
Workshop leader at bookstores, expos, tradeshows, etc.
"Published Works Almanac"
on this site for others.
Coming Events and Appearances.
Come Learn! Come Share!
check April, May, June, September
and October for active months.
What People Are Saying
About Carolyn's Consults
And No-Cost Educational Materials
"Carolyn Howard-Johnson knows
it all about online book promoting. After spending an hour with her on
the phone, I know I have my work cut out for me. But she really laid it
out for me and took me through it, step by step. Thank you, Carolyn. It
was money well spent."
Cinque, author of Vinland
Howard-Johnson knows her stuff. Before you hardly get the questions out, she has
suggestions, and very practical insights to take your projects to the next level.
Carolyn will give you the
gift of her valuable years of experience and research. . . .And she is such a joy to talk with!"
award-winning producer and author
"You've just impressed the hell out of
me. I was reading your email on the group, then saw your sig file. I
so rarely follow someone's sig file to their home page, to their
publisher's page, and I've never then gone ahead and bought the book,
but I just did it with you. I don't know what the difference is between
your book and the thousands of sig files I see each day..."
~ Tracy Cooper-Posey, author
of Heart of Vengeance
of your newsletter and personal consultations, I am now scheduled to go on a
FIFTEEN-night cruise in the
Caribbean over Christmas holidays (FREE!). And, I'm on my way to
having a brand for all my products. I'll be unveiling soon and
writing you about the specifics later (when I have a little more
time). And I have a new and improved query letter to send out to
agents and publishers when I'm ready!"
Evans, award-winning speaker
Carolyn Howard-Johnson's Sharing with Writers Newsletter
and get a FREE copy of
Great Little Last-Minute Editing Tips for Writers
"I have been a professional writer 40 years, and am also a
tenured full professor of journalism. Carolyn's Sharing with
Writers newsletter is most useful for me--and for my
students. I emphasize to them that while research is 90% of
writing, and the actual writing is about 10%, there's another
100% out there called promotion. Carolyn shows numerous ways to
get the message to the mass media."
~Walter Brasch, author
Find at least one promotion, writing
or tech tip on every page on this site. Sometimes you'll find, two or
three! Happy browsing and collecting!
Selection of Past Speaking Engagements
Presenter 2009, 2010
Presenter, 2008, 09, 10,
Panel moderator, 2007
National Span College
Fellows presenter, 2007, 08
Co-sponsor and presenter,
2007, 08, 09,
University of Dayton Erma Bombeck Writers' Conference, 2006,
Sisters in Crime,
Los Angeles Valley College Campus 2012, Rancho
Valley College Spring 2014
Wisconsin Regional Writers Association
Presenter, Keynote 2010
Three Panels 2013
Seminar Speaker, 2014
Keynote, 2013; 2014
Secrets of Great
of more about
Carolyn's conferences and other picks.
Sharing with Writers
All things publishing with
an emphasis on book
promotion. Named to
101 Best Website list.
The New Book Review
Great way for readers, authors, reviewers and publicists to get more
mileage out of
a great review.
The Frugal Editor Blog
This is the Frugal, Smart
and Tuned-In Editor blog.
Covers editing, grammar, formatting and more.
Get the answers you need.
Awards for Carolyn's Books, Blogs and More
The New Book Review
101 Book Blogs
You Need to Read
Writer's Digest 101 Best Websites
for Sharing with Writers blog.
Best Book Award for The Frugal Book Promoter (2004) and The Frugal Editor (2008)
and the Second Edition of The Frugal Book Promoter
Reader Views Literary Award for The Frugal Editor
New Generation Award for Marketing and Finalist for The Frugal Editor
Book Publicists of Southern California's Irwin Award
Military Writers Award of Excellence for
Tracings, A Chapbook of Poetry.
A Retailer's Guide to Frugal In-Store Promotion wins author Military
Writers Society of America's Author of the Month award for March, 2010
Award from Military Writers Society of America, 2010.
MWSA also gave a nod to
Wore Emerald Then,
a chapbook of poetry honoring mothers.
Named #! on Top Ten
Editing Books list.
New Generation Book Awards 2012, The Frugal Book
Promoter, Finalist 2010 The Frugal Editor,
Winner 2010 Marketing Campaign for the Frugal Editor
The Oxford Award
alumna who exemplifies the Delta Gamma precept of
service to her community and who, through the years,
devotes her talents to improve the quality of life
Book Promoter is runner-up in the how-to category for
Los Angeles Book Festival 2012
Winner Diamond Award
for Achievement in the Arts
California's Arts and Culture Commission and the City of
And more than a dozen other awards for Carolyn's novel, short story collection and poetry.
See the awards page on this site.
As Featured in Publishers Weekly
This unique book paints a revealing picture of
America for those foreigners who will benefit
from a better understanding of America. Endorsed
by ambassadors, teachers and editors, it even
examines our culture, customs and language.
Amazon bookstores worldwide, at Vroman's in
Pasadena and other fine bookstores.